Days after Ratan Tata’s death, Noel Tata changes name of this popular brand, set to challenge Mukesh Ambani’s….

Tata CLiQ Fashion’s shift underscores the platform’s focus on catering to evolving consumer preferences in the digital age.

In a strategic transformation, Noel Tata led Tata CLiQ, the e-commerce arm of the Tata Group, has rebranded itself as Tata CLiQ Fashion to align with its “fashion-forward approach.” The rebranding marks the company’s shift from being a horizontal marketplace to a specialized vertical platform focusing on fashion and lifestyle.

As part of the rebranding, Tata CLiQ Fashion has unveiled a complete visual redesign, featuring a fresh logo, revamped packaging, and updated user experiences on both its app and website. The platform’s enhanced identity aims to position it as a go-to destination for curated fashion and lifestyle needs, reported Hindu Businessline.

With this new rebranding Tata CliQ Fashion can pose a challenge to current fashion brands in India like Mukesh Ambani’s daughter Isha Ambani’s Reliance Retail. Isha Ambani led Reliance Retail also comes up with news innovation and ideas in fashion market.

Tata CLiQ Revamp To Tata CLiQ Fashion

With 6,000+ brands to choose from, Tata CLiQ Fashion offers a wide array of products across categories, including: Apparel, Footwear, Watches and accessories, Beauty, Gadgets, Home essentials.

The platform also boasts a variety of curated stores tailored to specific styles, occasions, and consumer segments. These include, Sneaker Store, Indie Finds Store, Lingerie Store, Tata CLiQ Palette, Winter Wear Store, Wedding Store.

Gopal Asthana, CEO of Tata CLiQ, said, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression.

Tata CLiQ Fashion Innovative Features

Gopal Asthana, CEO of Tata CLiQ, added, ‘’We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

To further enhance the shopping experience, Tata CLiQ Fashion plans to roll out virtual try-on and hyper-personalization features in the coming months. These innovations aim to provide customers with a more immersive and tailored shopping experience, setting the platform apart in the competitive e-commerce space.

Tata CLiQ Fashion’s rebranding signifies its commitment to becoming a specialized destination for fashion enthusiasts, offering curated selections, cutting-edge technology, and a seamless user experience.