Delhi High Court’s decision on Jubin Nautiyal’s petition, tightening the noose on AI platforms under personality rights
Delhi High Court has issued an important interim order to protect the personality rights of famous singer Jubin Nautiyal. The court has barred websites, online and AI platforms from commercially using his name, voice, photo, singing style or digital avatar without his permission. The court said that unauthorized use of an artist’s identity and image can adversely affect his reputation, identity and income. Therefore, it is necessary to stop such use without consent.
This order will be especially applicable to those cases where attempts are made to earn commercial profits by copying the voice or image of the artist through AI or digital technology. The court acknowledged that personality rights are also important rights related to intellectual property and privacy, which require legal protection.
Appeal was made to the court
Tushar Rao Gadela was hearing singer Jubin Nautiyal’s plea seeking to restrain AI platforms and various websites from allegedly misusing his name, voice, singing style and personality. Delhi High Court, in an interim order issued on February 19, said that Jubin Nautiyal has a strong prima facie case for the protection of his personality rights. The court also held that if an immediate stay is not imposed, the singer may suffer irreparable harm.
Cannot use voice without permission
Delhi High Court said in its order that the loss suffered by the plaintiff Jubin Nautiyal appears to be real. The court directed online platforms, AI tools and e-commerce websites to immediately stop any commercial use of the singer’s personality, voice and photographs without permission. The court also gave clear instructions to various parties that any attribute related to Jubin Nautiyal’s personality or publicity rights should not be misused for commercial gain.
AI platforms also stopped
Delhi High Court in its order has also given instructions to remove objectionable and wrong content. The court also asked the concerned platforms to provide information about the people responsible for uploading such content. The case is related to the personality rights of singer Jubin Nautiyal. The court made it clear that his name, voice, singing style, image, signature or any identifiable personality traits cannot be used for commercial or personal gain without permission.
The order will also apply to AI-generated fake voices, deepfakes, face-morphed videos and other synthetic content. The court considered that such material can harm both the reputation and income of the artist, hence it is necessary to stop such misuse.
AI platform is cloning voice
The Delhi High Court took serious cognizance of allegations that some AI platforms and digital tools were cloning Jubin Nautiyal’s voice and creating audio content imitating his singing style. Apart from this, it was also put before the court that some online sellers were promoting and selling posters, stickers and other merchandise bearing the name and likeness of the singer without permission. Considering these allegations as serious, the court directed the online platforms concerned to immediately remove or block all links related to the infringement, so that the singer’s personality and publicity rights cannot be further misused.
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