The ‘desi avatar’ of wine! Now India is celebrating with blackberries and mangoes instead of grapes; Demand increased worldwide

Indian Wine Demand Globally: Wine made in India is no longer limited to grapes only. Indian fruit wines, especially those made without grapes, are slowly making their mark in the international markets. With the pace of sales in the domestic market being slower than expected, Indian wine manufacturers are now shifting their focus towards foreign countries, where ‘Made in India’ wine is being seen as a new taste and a new identity.

An Economic Times report quoting trade research organization GTRI said that wine exports from India have increased to about $6.7 million in the first seven months of the current financial year. This figure is more than double compared to the same period last year. Although wine made from grapes still dominates exports, people associated with the industry say that now foreign customers are increasingly showing interest in wine made from Indian fruits.

Demand for wine made from blackberries, mangoes and apples

Apart from jamun, wines prepared from Kashmir apple and Alphonso mango have already made their place in foreign markets. A Pune-based winery is exporting wine made from mangoes to the UK, while craft cider made from Kashmiri apples is available in select markets in the UK. These products have proved that the diversity of fruits grown in India can become a big opportunity for the wine industry.

Why is Indian wine being liked abroad?

Industry experts say that foreign tourists and customers are always eager to try new flavors and unique tastes. This is the reason why the demand for Indian wine is continuously increasing in markets like UAE, America and Europe. Although prices remain a challenge due to high taxes and import duties, this business is still proving profitable for both wine makers and foreign importers.

Jamun wine enters international markets

Recently, a special consignment of about 800 cases of wine was sent from Mumbai to America, which included Indian wine made from blackberries. This is the first time that wine prepared from blackberries has reached the international market. This wine made at Seven Peaks Winery located in Nashik region of Maharashtra will now be served in select restaurants in New York and New Jersey. Reaching foreign consumers of wine made from a common but distinctive Indian fruit like jamun is being considered a major achievement for the Indian wine industry.

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Challenges facing the wine industry

Winemaking in India is still an emerging sector, having started about three decades ago. The country’s wine market is continuously growing, but the share of imported wine is still high in it. At the same time, in areas like North-East India, efforts were made to bring traditional wine made from kiwi and rice to international markets, but government support And sustainably exporting has proven challenging due to lack of subsidies. Despite this, the increasing global demand for Indian fruit-based wines indicates that the sector may grow at a faster pace in the times to come.