An event of Mysore Sandal Soap was held on 10 February in Bengaluru, the capital of Karnataka. Tamannaah Bhatia participated in this event as the ambassador of this brand. Where he launched 57 new products in Bengaluru. For information, let us tell you that Mysore Sandal Soap is manufactured in KSDL (Karnataka Soaps and Detergents Limited), whose brand ambassador is Tamannaah Bhatia. People say that this brand originated in Karnataka and has a history of 109 years. Therefore, the ambassador of this brand should be an actress from Karnataka and not from Mumbai.
In view of this controversy, questions are arising in the minds of many people that who have been the brand ambassadors of KSDL before Tamannaah Bhatia. Also there is a question that what is the 109 year history of Mysore Sandal Soap brand.
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Brand Ambassador of KSDL
Till now many celebrities have been made ambassadors for the promotion of KSDL brand. In 1992, Deepika Chikhalia, who played the role of Sita in the Ramayana serial, was made the ambassador. He had received Rs 25 lakh for his promotion till 1993. In the year 2003, cricketer Dodda Ganesh was made the ambassador, who was given Rs 25 lakh. After this, in 2013, Indian cricket team captain Mahendra Singh Dhoni was appointed as the ambassador. He was given approximately Rs 84 lakh.
Tamannaah Bhatia was made the ambassador in 2025, who has been given Rs 6.20 crore for the promotion of this brand. Tamanna is the first ambassador who is being paid such a huge amount. Many experts are speculating that people are angry due to the brand paying more money. Also, some people say that Tamanna is associated with North India, that is why she is being opposed.
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For information, let us tell you that KSDL brand comes under the Government of Karnataka. For the last many years, this company has been operated by the state government. After this controversy, Industries Minister M.B. Patil gave the reason why Tamannaah Bhatia was made the ambassador. According to the government, about 18 percent of the company’s sales (about Rs 324 crore) are in Karnataka, while 82 percent (about Rs 1,500 crore) of sales are in other states. For this reason, a widely recognized face has been made the ambassador.
One thing has become clear from this controversy that people have an emotional attachment with Mysore Sandal Soap. This is why people are reacting to this issue. Now the question arises that what is the history of this brand due to which the people of Karnataka are so fond of it.
History of Mysore Sandal Soap
There are many soap manufacturing companies in the country and the world but there are very few companies which have completed a successful journey of 109 years. Mysore Sandal Soap is one of them. It was started by the King of Mysore during the British period.
The king of Mysore during the First World War was Wodeyar IV. His Diwan was Mokshagundam Visvesvaraya, who is counted among the great engineers of the country. Due to the First World War, the British rule was not able to supply Mysore sandalwood to foreign countries. Due to this, stock of sandalwood got accumulated in the state.
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Sandalwood oil was made from these sandalwood, which the kings used with great fondness. One day two people from France came to the king’s court and showed him sandalwood soap. After this, the thought came to the king’s mind that why not make sandalwood soap himself using Mysore sandalwood. After this, M. Visvesvaraya called experts from Bombay and started the process of making sandalwood soap. Manufacturing of soap started in the year 1918 in a factory near Cubbon Park, Bengaluru. Initially this soap was used only by kings and royal families. Later its production started on a large scale, so that people across the state could use it.
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