JioHotstar is facing widespread criticism after choosing to livestream the digital premiere of Dhurandhar The Revenge instead of releasing it in the traditional on-demand OTT format.
The highly anticipated action thriller starring Ranveer Singh made its digital debut on June 4. However, viewers expecting the flexibility of an OTT release were surprised to discover that the film was available only through a scheduled live stream.
The decision quickly triggered backlash across social media platforms, with many subscribers expressing frustration over the viewing experience.
Why Viewers Were Upset
One of the biggest advantages of OTT platforms is the freedom to watch content anytime and pause, rewind, or resume at convenience.
Many viewers argued that the livestream format removed these benefits and made the experience feel more like watching traditional television than a streaming service.
Several users reported that if they joined the stream late, they could not restart the movie from the beginning. Others complained that pausing the film interrupted their viewing experience.
The criticism intensified after some users found that the movie was unavailable immediately after the livestream ended.
Social Media Reacts
Social media platforms were flooded with reactions from disappointed viewers.
One user wrote that livestreaming a movie on an OTT platform was one of the worst ideas they had seen and questioned why a premium streaming service would adopt such a format.
Another viewer compared the release to a live sports broadcast, saying they never expected to see a major film treated like a cricket match.
Several subscribers also questioned why the platform chose a strategy that limited viewer control, which is traditionally one of the strongest attractions of streaming services.
Traditional OTT Experience vs Livestream Format
The controversy has reignited discussions about what audiences expect from OTT platforms.
Typically, digital premieres allow subscribers to:
- Start the film at any time.
- Pause and resume whenever needed.
- Rewatch scenes instantly.
- Watch according to personal schedules.
Viewers argued that the livestream approach undermined these benefits and created unnecessary restrictions.
Many users described the strategy as confusing and inconsistent with modern streaming habits.
Film Available for Regular Streaming After Premiere
Following the livestream event on June 4, Dhurandhar The Revenge became available for standard on-demand viewing on June 5.
While the issue was eventually resolved, many viewers felt that the initial premiere experience negatively impacted audience satisfaction and generated avoidable criticism.
About Dhurandhar The Revenge
Directed by Aditya Dhar, Dhurandhar The Revenge is a spy action thriller featuring Ranveer Singh in the lead role.
The film had already premiered internationally on Netflix before making its Indian digital debut through JioHotstar.
The movie attracted significant attention due to its star cast, action sequences, and strong fan following, making its OTT release one of the most discussed entertainment events of the week.
Digital Release Strategy Under Scrutiny
Industry observers note that livestream premieres are common for concerts, sports events, and special fan interactions. However, they remain rare for feature films on mainstream OTT platforms.
The strong reaction from subscribers suggests that audiences continue to prefer the flexibility and convenience associated with traditional streaming releases.
As streaming competition intensifies, platforms may need to carefully evaluate audience preferences before experimenting with unconventional release models.
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