In Bollywood and South film industry, box office collection is always an important measure of a film’s success and audience’s choice. The earnings of the recently released film ‘Ikkis’ have created a stir in the film industry, but this stir proved to be not good but disappointing. The film tried to attract the audience’s attention for 10 days, but the film did not perform as per expectations at the box office.
According to experts and trade analysts, ‘Ikkis’ could not earn the same amount as the film ‘Dhurandhar’ had earned on its first day even in 10 days. This fact has not only worried the filmmakers but has also become a topic of discussion among audiences and critics.
The initial enthusiasm about ‘Ikkis’ did not live up to expectations. The lack of first day earnings indicated that audiences were not that enthusiastic about the film. Trade analysts say that despite all the factors like story, promotion strategy and star power, the film could not attract the audience enough.
Film critics say that there are many reasons behind the flop of ‘Ikkis’. The biggest reason was that there was no newness in the story and script of the film, and it seemed to give the audience the same experience as many earlier films. Apart from this, the film also did not reach the expected level in marketing and promotion.
On the other hand, the success of ‘Dhurandhar’ shows that the audience always gives priority to a good story and a strong screen presence. ‘Dhurandhar’ proved that the right story, star cast and right promotion can make a big difference at the box office by making record earnings on its first day itself.
Film industry experts say that from the earnings of ‘Ikkis’ it is clear that the audience no longer believes only in star power or big budget films. They want a balance of story, direction and entertainment. Producers need to learn from this flop that a film cannot be made successful just by promotion and star cast.
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