Smartphone Market: Globally, the smartphone market may appear to be under pressure this year. According to reports, total smartphone sales are expected to decline by about 13% in 2026. Market research firm IDC says that this year sales may decline to about 1.1 billion units, which shows a big decrease compared to last year.
Rising costs are the main reason for this decline
According to experts, shortage and increasing cost of memory chips are the main reasons for this decline. Due to expensive components like NAND and DRAM, companies have to increase the price of smartphones. The effect of this is that making entry-level and budget smartphones has now become a less profitable deal for companies, due to which fewer new models are being launched in this segment.
Prices less likely to return to old levels
Last year, about 17 crore smartphones priced below $100 were sold, but now it is becoming difficult to produce devices in this range. Experts believe that it may take time for the supply of chips to improve and there is little possibility of prices returning to the old level soon.
Apple’s market share has declined…
The condition of the smartphone market in India also has been weak. According to the report of Counterpoint Research, there was a decline of about 3% in sales in the March quarter, which is considered to be the weakest performance in the last six years. During this period, Apple’s market share declined to 9%, which was earlier 12%. At the same time, brands like Oppo, Vivo and Realme continue to dominate, whose combined share is around 50%.
Impacted on low price segment
Experts say that due to increase in prices and economic reasons, customers are now using their phones for longer periods. On an average, the price of a smartphone has increased by about Rs 1,500, which has had the biggest impact on the segment priced below Rs 15,000.
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