NCLT Chandigarh bench has sanctioned all the necessary approvals for the merger of Mensa Singapore with the current holding entity Mensa India
BRND.ME is eyeing an IPO in the Indian public market within the next 12 to 18 months
The unicorn also claims to have achieved adjusted EBITDA profitability and turned operating cashflow positive in the ongoing fiscal year (FY26)
Ecommerce unicorn BRND.ME (erstwhile Mensa Brands) has received approval from National Company Law Tribunal (NCLT) to redomicile to India from Singapore, ahead of its IPO plans.
As per the company, NCLT Chandigarh bench sanctioned all the necessary approvals for the merger of Mensa Singapore with the current holding entity Mensa India.
Structured as a composite transaction, the merger was executed through the integration of the Singapore entity into Mensa India, followed by the consolidation of seven Indian group entities into the Indian holding company.
While the NCLT granted its approval on February 20, the High Court of the Republic of Singapore had already approved the matter beforehand. As per the company, the redomicile from Singapore to India was completed within 10 months.
“This redomicile sets us up with a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a public company,” said BRND.ME founder and CEO Ananth Narayanan.
Notably, BRND.ME is eyeing an IPO in the Indian public market within the next 12 to 18 months.
Not just this, the unicorn also claims to have achieved adjusted EBITDA profitability and turned operating cashflow positive in the ongoing fiscal year (FY26). It is expecting to record a revenue of ₹ 1,700 to ₹ 1,800 Cr in the fiscal under review.
In FY25, as per BRND.ME’S filing in Singapore, it saw a 5.8% decline in its consolidated revenue from operations to $168 Mn (about ₹1,394 Cr) in FY25 from $178.6 Mn (about ₹1,482 Cr) in the previous fiscal year. Meanwhile, its loss widened 39% YoY to $60.4 Mn (about ₹501 Cr) from $43.5 Mn (about ₹361 Cr) in FY24.
BRND.ME’s Focus Shifts To “Core” Brands
Founded in 2021 by Narayanan, BRND.ME initially acquired 20 brands with a vision to scale them. It became the fastest Indian startup to enter the unicorn club, with its valuation crossing the $1 Bn mark within six months of incorporation. The house of brands counts Accel, Alpha Wave Global, Norwest Venture Partners, Tiger Global Management, and Prosus Ventures among its investors.
In conversation with Inc42, Narayanan said that the startup is now focusing on its four core brands – aroma therapy and essential oil brand Majestic Pure, healthy snacking brand MyFitness, hair care brand Botanic Hearth, and party decor and celebration products D2C brand PartyPropz. In FY26, these four brands are expected to generate a collective revenue of ₹ 1,100 Cr.
Other than these, BRND.ME owns brands like Dennis Lingo, Ishin, Bonkids, Trust Basket, and Folkuture.
“When we started, we bought about 20 brands. Then we sold the brands that were non-core to us. The strategy change we have made this fiscal is that now we are focusing on the top four brands,” he added.
As a part of this strategy, the unicorn also sold MensXP parent to Kolkata-headquartered RPSG Group for a cash consideration of ₹21.4 Cr in FY25.
Apart from this, the company is eyening international expansion with specific focus on Europe, after the signing of the India-EU free trade agreement. Notably, BRND.ME brands are currently present in India, US UK, Germany, France, and Spain with a vision to enter Italy, the Netherlands and Poland over the next one year.
Comments are closed.