ClayCo Cosmetics has secured ₹29.99 Cr (about $3.3 Mn) in a fresh funding round from London-based Twenty Nine Capital Partners
The startup’s board allotted 1,529 Series A non-cumulative CCPS of face value of ₹50 each at a premium of over ₹1.96 Lakh to the investor
The BPC brand previously raised ₹16 Cr in its Series A funding round from Unilever Ventures to boost its branding and expand product portfolio in 2024
D2C beauty and personal care brand ClayCo Cosmetics has secured ₹29.99 Cr (about $3.3 Mn) in a fresh funding round from London-based early-stage investment firm Twenty Nine Capital Partners.
The startup’s board allotted 1,529 Series A non-cumulative CCPS of face value of ₹50 each at a premium of over ₹1.96 Lakh to Twenty Nine Capital Partners V Limited Partnership on December 12, 2025, according to its MCA filings accessed by Inc42. The allotment of securities was made on December 23, 2025.
Questions sent to ClayCo founder and CEO Niharika Jhunjhunwala on the funding round didn’t elicit any response till the time of publishing this story.
Founded in 2023 by Jhunjhunwala, ClayCo is a premium skincare brand which claims to seamlessly blend ancient beauty rituals with modern science. Its debut collection was the ‘Rituals of Japan’, which blends Japanese beauty traditions with Indian skincare.
The brand sells products like cleansers, moisturisers, face washes, serums, masks, polishers, glow essences and sponges, among others, via its website, ecommerce marketplaces such as Amazon, Nykaa, Myntra, Tira, and quick commerce platforms like Zepto and Blinkit.
Notably, the BPC startup, which featured in the October 2024 edition of Inc42’s flagship ‘30 Startups To Watch’previously raised ₹16 Cr in its Series A funding round from Unilever Ventures to boost its branding and expand product portfolio.
With rising digitisation and increasing disposable income, the country’s BPC segment is growing at a rapid pace. According to IMARC, the India skincare market is expected to breach the $17.1 Bn mark by 2033 from $8.4 Bn in 2024.
To tap this opportunity, a number of D2C BPC brands have emerged over the past few years to provide skincare products tailored for specific user needs. Investors are also actively backing these startups, betting on the growing market.
For instance, SkinInspired raised ₹24 Cr (around $2.7 Mn) in its Series A funding round last month to power its research & development (R&D) function and boost marketing efforts. AntiNorm (formerly Antithesis) also raised ₹28 Cr ($3.1 Mn) last month to strengthen its multi-channel presence. as well as accelerate its R&D.
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