Fragrance of desi ghee and bitter truth of bitter gourd, this report of Blinkit told what India ate in 2025

News India Live, Digital Desk: Today is 1 January 2026. We’ve all been reminiscing about the past year, but do you know what Blinkit, hidden behind your phone screen, knows about you? Blinkit’s latest campaign ‘2025 In A Blink’ has unveiled those strange and interesting trends of the last year, which are now going viral on social media like wildfire. Believe it, we Indians also have amazing taste. The most interesting thing about the report was that last year in 2025, people ordered ‘Desi Ghee’ in large numbers. Ghee sales broke all old records. But wait! The twist in the story is that along with ghee, there was record breaking shopping of ‘bitter gourd’ also. It seems as if everyone was trying to balance the calories of their paratha with bitter gourd juice or vegetable. Looking at this, it would not be wrong to say – “Health and taste too!” The craze of midnight snacks is not just about vegetables, the report also revealed how much we used to stay awake at night in 2025. There was a huge surge in orders for Maggi, chips and chocolate after 11 pm. This report by Blinkit showed that Indian customers no longer wait for tomorrow for their smallest needs, they want everything in just one ‘click’. The fun of viral data. This data of Blinkit is not just numbers, but the story of our lifestyle. Sometimes late night orders for condoms and contraceptive pills, sometimes early morning emergency shopping for puja thali and lamps—this platform has acted as the ‘backup’ team of our homes throughout the year. The story of all of us is hidden somewhere in this report card of 2025. Friends, have you ever ordered something from Blinkit to satisfy your craving at 2 o’clock in the night, which has become a part of this viral list today? Today, on this first morning of 2026, this report reminds us how fast our lives have become now. Well, the year has changed, but hopefully our taste and these cheeky shopping habits will continue to give us reasons to smile in 2026 too!