Go Zero, the top guilt-free ice cream company in India, has reached a major milestone in its development with the INR 30 crore it raised in its Series A fundraising round. Current investors DSG Consumer Partners, Saama Capital, and V3 Ventures continued to support this most recent investment, and Aman Gupta and Namita Thapar of Shark Tank India also participated. Go Zero has received USD 6 million in this round, solidifying its strong position in the expanding healthy indulgence market.
Credits: The Economic Times
Disrupting the Ice Cream Industry with a Guilt-Free Twist
Founded in July 2022, Go Zero has pioneered the guilt-free ice cream segment in India by offering 100% sugar-free products with 50% fewer calories than traditional ice creams. Despite ice cream being a seasonal product, the brand has demonstrated remarkable growth, achieving a 5X revenue increase in its second year and 3X growth in its third. In an unexpected but promising turn, Go Zero recorded its highest-ever sales in January 2025, traditionally considered an off-season month for ice cream, crossing INR 5 crore in revenue.
Strong Investor Confidence and Market Potential
Ash Lilani, Founder & Managing Partner at Saama Capital, expressed confidence in Go Zero’s trajectory, stating: “We are delighted to double down on our investment in Go Zero. At Saama, we firmly believe in the rise of guilt-free indulgence in India and are committed to supporting better-for-you insurgent F&B brands. Kiran’s entrepreneurial spirit and his two decades of experience in the ice cream industry give us strong conviction in Go Zero’s success.”
Arjun Vaidya, an early investor, highlighted the impressive journey of Go Zero, which has grown over 20 times in just two years. He recalled his personal connection with the ice cream business, stating that the brand’s approach to reimagining classic favorites like the Orange Stick, Madagascar Choco Bar, and Duets has been key to its consumer appeal. He also emphasized the massive market opportunity, noting that India’s per capita ice cream consumption remains significantly low at 1.6 liters compared to countries like New Zealand (28.4L) and the U.S. (20.8L), leaving ample room for growth.
Tapping into Quick Commerce for Exponential Growth
Go Zero has strategically leveraged quick commerce platforms like Blinkit, Instamart, and Zepto, which have played a crucial role in its rapid growth. Quick commerce alone is expected to generate INR 3,000 crore in ice cream sales this year, and Go Zero is well-positioned to capture a large share of this booming market.
Hariharan, another investor, praised the brand’s execution: “Three years ago, we backed Kiran on his mission to create the best guilt-free ice cream. The exceptional consumer response has far exceeded our expectations, proving the enormous demand for guilt-free indulgence.”
Expanding Footprint and Product Innovations
As Go Zero continues its fast development into Tier 1 and Tier 2 cities, the new capital will be utilized to support supply chain expansion, product innovation, and brand growth. After the success of its Ice Cream Cones and Duets, the company, which is well-known in Mumbai, Delhi, Pune, Bangalore, and Hyderabad, is now preparing to launch additional guilt-free forms, such as Kulfi Sticks and Cassata.
According to Kiran Shah, the founder and CEO of Go Zero, “the demand for ‘better-for-you’ products is no longer niche—it’s a mainstream shift.” We will be able to expedite our goal of introducing healthy indulgence to more Indian households with the aid of this new investment.
Credits: Indian Retailer
The Future of Guilt-Free Indulgence in India
As India continues to embrace healthier lifestyles, Go Zero is well on its way to becoming a category-defining brand in the ice cream industry. The combination of innovative flavors, a strong quick-commerce presence, and strategic investor support positions Go Zero as a market leader in the guilt-free indulgence space.
With its latest funding secured, Go Zero is not just redefining how Indians consume ice cream—it’s leading a movement towards guilt-free, delicious indulgence. And with new product launches on the horizon, the brand’s journey is only just beginning.
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