Highlights
- Monthly subscriptions for X Premium+ have been raised notably across the world
- The hike promises an ad-free experience with several tools
- The new payment structure has received mixed reviews
Well, the buzz is real! The recent announcement of a price hike for X Premium+ services (formerly Twitter Premium) has caused quite a stir in social media, with many subscribers worldwide voicing their opinions about the new payment structure. The company also notes that the prices for the particular service will vary from region to region. The new structure promises users an ad-free experience and many enhanced features. From exclusive tools to premium support, X Premium+ has been positioning itself to be a top-tier service for X users.
An Increase in Price Across the Board
In the United States, the price for a monthly subscription to Premium+ has jumped from $16 to $22, which translates into 1,360 to 1,900 INR. Similarly, the annual subscription has also seen a hike of $168 to $229, or roughly 14,000 to 19,000 INR. In India, the price has been raised from 1,300 to 1,750 INR, and the annual fee has gone from 13,600 to 18,300 INR. These significant hikes in price have left many questions about the cost-benefit ratio, especially in a market that will be sensitive to price change.
Other regions worldwide like Canada, the European Union, and Nigeria have been having similar adjustments in their prices, which have varied due to factors such as local tax policies and differences in the payment process. You can check the prices for the services here.
Subscription Offers
The price increase comes with the promise of providing enhanced services for its subscribers, such as an ad-free experience, a significant draw for users who do not want to be pestered by targeted ads. The premium service also provides enhanced support for its users with features like Radar, a real-time trend analysis tool, and an advanced Grok AI model developed by xAI, designed to enhance user experience. All of these features promise to improve user experience for better content curation and better interactions.
Community Reactions
The X community has a mixed reaction to these price hikes. While some are open and happy to experience browsing through X without the unnecessary clutter and tools that make their experience better while also expanding their reach, others feel the price is too steep and unjustified. Additionally, the premium service of X is being compared to the aggressive monetization strategy followed by other tech companies. This type of strategy has been received in a negative light by the users and has been setting a precedent that the community believes would be detrimental for other users who cannot afford or find it unnecessary to buy such services.
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