News India Live, Digital Desk: In the last few years, companies like Blinkit and Zomato have made us habituated to such a convenience that we start looking at the hands of the clock while ordering goods. The promise of getting the goods home in 10 minutes sounds great, but the pressure behind this speed has now become a topic of discussion. Recently news has come that the government has given very strict instructions regarding this 10 minute delivery service. After all, why is the government angry? Actually, the government and road safety experts believe that this promise of ’10 minute delivery’ is risky for the people walking on the road and the delivery partners themselves. In this pursuit of speed, delivery boys are forced to break traffic rules and put their lives at risk. The government says that it is important for goods to reach on time, but not at the cost of anyone’s life. This is a big challenge for companies like Blinkit because their entire branding is based on this speed. But reports show that the number of accidents has increased in many places and the increasing mental stress on delivery riders has forced the authorities to think. The government has clarified that companies will have to ensure that they do not fix such a delivery time that their employees compromise with their safety. Will the service be completely stopped now? This does not mean that you will not get the goods sitting at home. Actually, the government wants companies to give priority to safety instead of ‘short-cuts’. It is possible that in the coming time, we may see a timing of 15 or 20 minutes instead of 10 minutes, so that the riders do not have to run on the road. This news is like a lesson for millions of people who start calling customer care if there is a delay of two minutes in the delivery. We need to understand that the person who is bringing our goods is also a human being and his safety is as valuable as the goods we have ordered. Now the ball is in the court of the companies. They will have to make their business model such that along with profits, it also takes care of humanity and security. As of now, it seems that Blinkit’s ‘bullet speed’ is about to slow down a bit.
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