Haldiram’s London Price: Haldiram’s Pani Puri ₹ 830 and Pav Bhaji ₹ 1,270 in London; People shocked to see prices 7 times more expensive than India

The favorite and most trusted snacks and food brand of every common and special family in India, ‘Haldiram’s’ has now established its presence across the seven seas in the capital of Britain, London. As soon as Haldiram’s new outlet opened in London’s famous ‘Leicester Square’, a huge crowd of Indian expatriates and local people gathered there. Videos of long lines outside this new store are becoming increasingly viral on social media. However, what has grabbed the most attention on the internet about this international outlet is the shocking prices of the dishes mentioned on its menu card. The prices of the dishes available in this outlet in London are easily seven times higher than those in the country’s capital Delhi or other cities of India. London vs India: The huge difference in food prices is having a huge impact on the wallets of customers in London due to the street food which is available at very affordable prices in India. Let us see the direct price difference between the two countries: Pani Puri (Golgappa): While in India a plate of delicious Pani Puri is usually available for ₹ 75, in Haldiram’s in London, customers have to pay ₹ 6.50 i.e. about ₹ 830 for it. Pav Bhaji: For India’s most popular budget-friendly dish ‘Pav Bhaji’, you have to shell out £9.90 i.e. approximately ₹1,270 in the London store. Garlic Naan: The price of a garlic naan coming out of the tandoor is kept at £5 i.e. around ₹ 640. Short menu and special description for foreign customers The menu card of the London outlet is not as huge and spread out as in India. Keeping in mind the foreign guests and local tastes, the menu here has been made very small and consists of selected dishes. The special thing is that each dish in the menu is given its complete description (Details/Description), so that it becomes easier for British and other foreign customers to better understand the taste, spiciness and ingredients used in Indian dishes. Why are prices so expensive in London? Business experts and market researchers have given two main reasons behind this premium rate card of Haldiram: Premium Branding Strategy: Haldiram in India presents itself as an affordable and middle-class family restaurant. In contrast, in London the company has adopted a strategy of positioning itself as a ‘Premium Indian Casual Dining Spot’. High operating costs: In one of the most expensive cities in the world like London, the operating costs of running a restaurant (e.g. high rent for prime location, high staff salaries) are much higher than in India. Apart from this, the import duty imposed on the import of spices and special ingredients to give authentic Indian taste and the stringent tax rules there are also responsible for this 7 times higher price. London outlet opened from the idea of ​​24 year old Riya Aggarwal. This grand restaurant located in London has the capacity to seat 110 people simultaneously. Behind this big international expansion of Haldiram, 24 year old young entrepreneur Riya Agarwal of Agarwal family is said to be the brain and her important role. Riya herself completed her higher education by living in London for about 11 years. During his stay in London, he realized that the craze for Indian food was continuously increasing among the people of Britain. Riya believes that with the right strategy, Haldiram can be made a household and well-known name in the UK market also. With this vision the company has entered the British food market.