Tourism boom in Rajasthan on Holi: Flood of foreign tourists, hotels in which cities are already full?
holi 2026 as we approach Rajasthan The tourism sector seems to be gaining momentum once again. Due to this festival of colors and the long weekend, there has been a tremendous increase in the number of not only domestic but also foreign tourists. Hotel occupancy has increased rapidly in major tourist hubs like Jaipur, Udaipur, Jaisalmer and Pushkar, which clearly indicates that festival based tourism is now becoming a big engine of the economy of Rajasthan.
Why tourism boom in Rajasthan on Holi?
The combination of Holi festival and long weekend has given a tremendous boost to tourism in Rajasthan. Major tourist cities of the state like Jaipur, Udaipur, Jaisalmer and Pushkar have seen a sharp increase in the number of not only domestic but also foreign tourists. According to the TII report, this increase is an indication that Holi is no longer just a festival but has become a big tourism trigger.
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Which cities received the most tourists?
This time excellent footfall has been recorded at the top tourist destinations of Rajasthan. Especially in Jaipur and Udaipur, hotel occupancy reached more than 75%, while in Pushkar and Jaisalmer about 70% booking was recorded. Foreign tourists are turning to these cities in large numbers to see and experience this festival of colors.
Should not only foreign tourists but also domestic tourists increase?
According to Rajasthan Tourism Industry, two reasons are working behind this boom. On one hand, domestic tourists taking advantage of the long weekend, and on the other hand, the rapidly increasing number of foreign tourists. Together, both have given a peak season-like atmosphere to the tourism sector of the state.
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Why is Holi special for foreign tourists?
TII quoted Ranvijay Singh, Senior Vice-President of Federation of Rajasthan Hotels, as saying that Indian festivals like Holi and Diwali are now becoming a big attraction for foreign tourists. He said that two consecutive long weekends in March and strong advance booking in the first 15 days further strengthen this trend. It is clear from this that festival based tourism is increasing rapidly.
Will there be demand for tourism throughout the month?
Industry experts believe that advance booking figures show that the demand for tourism will remain throughout the month of March. In January and February also, the number of foreign tourists was higher than last year, due to which this trend is continuously getting stronger.
What is the reason behind increase in tourists in Jaisalmer?
According to tourism experts, better air connectivity is a major reason behind the increasing number of tourists in Jaisalmer. Now this city is connected by direct flights to five big cities including Delhi, Mumbai and Hyderabad. This has made it easier to reach here and the number of tourists has increased.
Will tourism growth continue in the future?
Experts hope that if at least three flights a week continue even in the lean season of summer, the pace of tourism will remain the same in Jaisalmer and other tourist hubs of Rajasthan. The boost received through Holi can affect the entire season.
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2 line story summary
Holi and long weekend have given a huge boost to tourism in Rajasthan, due to which the number of foreign tourists increased rapidly. Hotel occupancy in Jaipur, Udaipur, Jaisalmer and Pushkar has crossed 70-75%, indicating the beginning of the peak season.
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