Home Credit India ushers in the New Year with AI Film; A confluence of innovation and ambition

• Emphasis on providing financial support to make New Year’s resolutions a reality
• A dream to renovate an outdated cafe
• #SapnoKaNayaSaal campaign to boost financial confidence in the New Year

Leading consumer finance company Home Credit India has launched its first ever AI-powered campaign #SapnoKaNayaSaal on the eve of New Year. Through this innovative campaign, the brand has achieved a beautiful confluence of technology, gratitude and hope for the future. This campaign, executed in association with ARM Worldwide, is considered to be an important step towards innovation for Home Credit India.

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The AI-based film is being showcased across Home Credit India’s major digital and social media platforms including Facebook, Instagram, YouTube and LinkedIn. Extending the brand ideology of #ZindagiHit, the #SapnoKaNayaSaal campaign focuses on expressing gratitude for the previous year’s big and small successes as well as providing financial support to make New Year’s resolutions a reality.

The story of this film unfolds in the last moments of New Year. The struggle between dreams and responsibilities is effectively portrayed while presenting the reality of everyday life. Ravi, a young delivery executive is in trouble due to a broken scooter. Gaurav is an aspiring entrepreneur unable to start his business due to lack of funds. A broken phone disrupts Aarav’s daily life, while Preeti, a cafe owner dreams of renovating her outdated cafe.

As the clock strikes twelve, a timely approval from Home Credit India brings a turning point in all these stories. Ravi gets a new bike, Gaurav starts his business, Aarav buys a new phone and Preeti renovates her cafe. These stories effectively highlight how dreams can come true with financial support at the right time.

Speaking about the campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India said, “Through #SapnoKaNayaSaal, we want to present Home Credit India as a trusted financial partner and catalyst. These stories, told through AI, reflect the digital-first journey of our customers. Our easy, customer-friendly financing options empower people to fulfill their resolutions.”

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Through this campaign, Home Credit India highlights that it helps customers from all walks of life to fulfill their dreams through various financial solutions like EMI cards, personal loans, two-wheeler loans and property loans. Balancing financial accessibility, convenience and trust, the campaign conveys the message that fulfilled resolutions are true #ZindagiHit. All in all, the #SapnoKaNayaSaal campaign realized through the innovative use of AI technology is shaping dreams and boosting financial confidence in the New Year.