Facebook remains a popular social networking site. Facebook Reels can be used to attract traffic. The Reels format has certain characteristics and features. Such full-screen video ads are liked by users and dilute organic Reels. Social network users have the ability to comment, save and view full-screen video content. It is also possible to share videos with friends.
Facebook Reels are viewed by men and women in different sections, such as Stories. From the page of a short video, you can go to the creator’s account. Videos are available in Facebook Watch, in the “Interesting” category.
In the popular social network, affiliate marketing is allowed for certain crypto offers. These can be cryptocurrency exchanges, digital currency borrowing products, trading platforms, mining software, e-wallets, software applications.
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Facebook Reels advertising: main types
- a sticker supplemented with an advertisement. This type of advertisement can be placed in any part of the created Reels. The advertising element is added in automatic or manual mode;
- banner ads are designed to be placed at the bottom of the Reels video. A static image is used for advertising;
- Post-loop Reels. This type of advertisement is displayed at the end of Reels. The video lasts no more than 10 seconds, and users can skip it if they want. After the advertisement, the regular video reappears on the device screen.
Advertising using Reels can be shown via mobile devices. To do this, you need to open your personal Facebook page, find “More” at the top. In the “Monetization” section, click on “Advertising with Reels.” You will be able to find information about ad revenue, manage monetization properly.
Facebook Reels functional tools like these will help you attract traffic:
- Drafts, where you save the videos you’ve created.
- Remix is a tool designed to create Reels based on a shared clip.
- Reels lasting up to 60 seconds.
- Carousel Sounds helps you manually add audio. This app has a set of sounds suitable for carousels.
- Custom Audience is a useful tool that is based on AI. With the help of such an automated algorithm, it is possible to reach relevant audiences and regular users.
- A graphic advertisement containing from 2 to 10 pictures. Reels scrolling advertising element is usually placed at the bottom of the screen when watching videos.
- Using AR virtual reality for advertising. AR glasses and helmets are suitable both for viewing advertisements and for evaluating advertised content. Support for Solana NFT appears on the social network Facebook.
Useful tips for effective use of traffic in crypto offers
The recommendations for working with Facebook Reels are based on the fact that you should use the most effective tools. The following recommendations are suitable for crypto offers:
- in your videos, show the vivid life and positive emotions of financial gain. This approach will help you capture the attention of potential customers. Try to give your target audience maximum information about the offer through the video;
- voice-overs and subtitles should be in the language of the target audience. Using a pleasant voice-over creates the illusion of “real” communication;
- Using immersive filming when creating short, engaging videos. Don’t forget to frame your video properly;
- The sales funnel should not be long. Be sure to fill in all important fields in the lead form;
- insert trending music and original video effects into your commercials;
- Don’t forget about proper targeting.
We advise you to read AffCommunity article “How to attract traffic to Telegram and achieve success”. Also, the media editors have collected a variety of content about Affiliate Marketing in general on their blog.
Cryptocurrency topics on Facebook are no longer banned. Crypto tools are increasingly used in the social network. Promotional short videos are ideal for cryptocurrency topics. Facebook Reels are lead magnets that motivate readers to click on the link.
You can attract traffic effectively through Reels, but you need to experiment a bit with the types of videos. The right solution in any topic will be to use the best offers.
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