Hyundai has rolled out February offers valid till 28 February, or until stocks run out. The largest published benefits are concentrated on four mainstream products. Verna is listed at up to Rs 73,000, i20 and Grand i10 Nios at up to Rs 48,000 each, and Exter at up to Rs 33,000. Hyundai has also communicated a broader “up to Rs 75,000” line including GST benefit, but that is tied to specific variants and eligibility, not a flat reduction across the full line-up.
Adding price context makes the offer math clearer. Verna currently sits in roughly the Rs 10.80 lakh to Rs 17.13 lakh ex-showroom band, so the Rs 73,000 ceiling is meaningful but still trim-linked. i20 is around Rs 5.99 lakh to Rs 10.57 lakh, Grand i10 Nios around Rs 5.55 lakh to Rs 7.92 lakh, and Exter around Rs 5.74 lakh to Rs 9.61 lakh. In percentage terms, a Rs 48,000 benefit can feel sharper on lower and mid trims of i20 and Nios than the absolute rupee number suggests, because it can significantly change the booking amount to finance conversion.
Why many buyers still get less than the headline number
The top figure is usually a bundle and not one direct cut. In most cases, dealers structure it as a cash component plus either exchange or scrappage support, and then a smaller add-on if a buyer qualifies under a corporate or special scheme. That means two buyers looking at the same variant can walk out with different effective prices depending on whether they are exchanging a car, using scrappage, or buying outright.
For February, that matters a lot. Verna may show the headline Rs 73,000, but the path to that number typically depends on variant, stock month, and whether exchange or scrappage is used. The same logic applies to i20 and Grand i10 Nios at Rs 48,000 and Exter at Rs 33,000. So, if a buyer is benchmarking deals, the right comparison is final on-road quote after eligibility, not only the campaign cap in advertisements.
Sales trend check: discounted models vs their strongest rivals
The last three months show why Hyundai may be using targeted pushes on these four nameplates.
Verna moved from 709 units in November to 406 in December, then recovered to 823 in January. In the same sedan space, January volumes were higher for Volkswagen Virtus at 1,881 and Skoda Slavia at 1,946. So Verna’s scheme looks like a conversion nudge in a tight sedan fight, not a volume blowout strategy.
i20 sold 3,777 in November, 3,339 in December, and jumped to 5,677 in January. In January, Baleno was far ahead at 16,782, while Altroz posted 3,135. That puts i20 in a mid-pack position where pricing actions and monthly schemes can materially influence walk-ins.
Grand i10 Nios moved 4,559 in November, 4,010 in December, and then surged to 7,710 in January. But its key rivals remain larger in January, with Swift at 17,806 and Tiago at 8,349. A Rs 48,000 headline on Nios therefore looks aligned to fast month-end conversion in a very price-sensitive hatchback bracket.
Exter was relatively stable at 5,705 in November, 5,612 in December, and 5,621 in January. January rivals were much higher in absolute volume, with Punch at 19,257 and Fronx at 13,353. This is exactly the kind of case where tactical discounting is used to defend share without resetting list prices.
What the non-discount side of the list is showing
On models where Hyundai has not highlighted similar large headline benefits in this campaign communication, volumes are already stronger. Creta did 17,344 in November, 13,154 in December, and 17,921 in January. Venue moved 11,645, 10,322, and 12,413 over the same three months. In January, Creta and Venue were already running at healthy levels against major rivals like Seltos (10,639), Brezza (17,486), and Sonet (10,998). That helps explain why the heavy visible push is concentrated on Verna, i20, Nios, and Exter instead of being evenly spread.
The bottom line is simple: February’s offers are useful, but they are highly conditional. The best way to read this month’s Hyundai deal sheet is as a targeted, model-specific conversion plan, not a blanket discount event across the showroom.
Comments are closed.