ICICI Pru Life Insurance launches new ULIP, many more benefits with fixed maturity benefit and life cover.

ICICI Pru Life Insurance ULIP: ICICI Prudential Life Insurance has launched ICICI Pru Signature Secure. It is the first Unit Linked Insurance Plan (ULIP) in the Indian life insurance industry with a pre-built Guaranteed Maturity Benefit. ICICI Pru Signature Secure is a non-participating linked individual savings life insurance plan. It has been designed for those customers who want better and guaranteed tax benefits. Its structure is very simple, invest once, enjoy life cover during the policy term and get maturity benefit after completion of five years.

On maturity, the customer will receive the higher of the fund value or guaranteed maturity benefit. This provides sure and reliable returns on investment. For example, suppose a 45-year-old client opts for a lump sum investment. He can avail life cover during the policy term by investing Rs 5 lakh in ICICI Pru Signature Secure. The customer can choose a life cover i.e. sum assured of Rs 6.25 lakh, in which case he will get a guaranteed maturity benefit of Rs 7 lakh.

What is the benefit to customers from the new product?

On the launch of this new product ICICI Prudential Life Insurance Vikas Gupta, Chief Product Officer, said that traditionally, customers who want guaranteed returns have relied on fixed deposits, bonds and other guaranteed-return options. But, now customers are looking for solutions that provide guaranteed returns and financial security along with better post-tax returns. Keeping this need in mind, ICICI Pru Signature Secure has been created, which combines the benefits of ULIP, already included guaranteed maturity benefit and life cover in a single plan.

He further said that this product allows customers to invest once and focus on their long-term financial goals with greater confidence. The plan also provides life cover throughout the policy term, helping customers secure the financial future of their loved ones.

Guaranteed maturity benefit up to 140%

Vikas Gupta said that this product gives guaranteed maturity benefit up to 140% of the initial premium. On maturity, the customer will receive the higher of the fund value or guaranteed maturity benefit. The most important thing is that this product has zero premium allocation charge and policy administration charge, which means more of the customers’ money is invested. He further said that ICICI Prudential Life Insurance has always been committed to providing superior service and value to its customers.

The company has achieved an excellent claim settlement ratio of 99.3% in FY 2026. The average claim settlement time has been only 1.1 days, which shows that the company stands strongly with customers and their families during the most difficult times.

Company making easy access to insurance

Over the last 25 years, ICICI Prudential Life Insurance has had the opportunity to serve customers across multiple generations. The company’s focus is on building a technology-based and future-ready organization that can continuously adapt to changing times. The company is committed to ensuring long-term and sustainable value for all stakeholders by making access to insurance easier.

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On the launch of the new product, the company’s Chief Product Officer Vikas Gupta said that customers who want guaranteed returns. fixed depositHave been relying on bonds, bonds and other guaranteed-return options.