India among the top-3 sustainable markets of Asia: Eco-friendly travel is now the first choice of 88% of Indian travelers: – ..

News India Live, Digital Desk:According to this survey released on March 18, 2026, now ‘sustainable travel’ is not just a fashion but has become a part of the lifestyle of Indian travelers. India is in this list 88% Is in third place with the score.

1. Ranking of Asia (Agoda Sustainable Travel Index 2026)

India has overtaken many developed countries in terms of awareness among Asian countries: | Location Country Priority (Priority %)

Thailand 95%

Indonesia | 93%

India/Malaysia 88%

taiwan 83%

2. 3 main reasons behind this change (What’s Driving the Shift?)

The major factors responsible for this major change in the behavior of Indian travelers are:

Impact on local communities (39%): The biggest reason is that Indian travelers now want to ensure that the money they spend goes directly Local people and small businesses Came in handy.

Natural landscape and wildlife conservation (33%): Indians now prefer to visit places where efforts are being made to protect nature and wildlife.

Deep engagement (16%): Travelers now want to build a meaningful and deep connection with the culture and traditions of that destination rather than just sightseeing.

3. ‘Experience over everything’

According to the survey, 35% of Indians are now investing in tours and activities that protect the environment. Other than this:

Green Stay: Demand for solar-powered villas and ‘zero-waste’ lodges has increased.

Eco-Friendly Transport: Trains (especially modern trains like Vande Bharat) and electric vehicles (EVs) are being given preference over short flights.

Impact of Budget 2026: The sector has also been promoted by the Government of India allocating special budgets for ‘eco-tourism’ (e.g. Turtle Trails in Odisha).

4. Future trends

included in the survey 90% Indians believes that sustainable travel will remain most important for them for the next three years. Tourism is no longer limited to just ‘taking photos’, rather it is becoming a means of ‘giving back to society’.