The world’s biggest companies PepsiCo, Unilever, Nestlé and P&G have now completely turned towards India. These companies believe that business has slowed down in China and the opportunities that are being missed there are being found in India. PepsiCo’s Worldwide Boss Ramon Laguarta has clearly said that India is the best market for them and the company wants to invest money here for the long term. HDFC Sky PepsiCo India earned Rs 8,877 crore in 2024 and profit before tax of Rs 1,172 crore.
People in China are avoiding spending money and KitKat maker Nestlé saw its sales falling in China and said that the situation there is worse than expected. On the other hand, the sale of goods in India is expected to increase from 7.2 percent in 2024 to 13.7 percent in the first half of 2025, whereas in China this increase was only 4.7 percent. Brian Jacobsen, economist at Annex Wealth Management, simply said that the last ten years belonged to China and the next ten years belong to India.
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Why is India so special?
India has now become the most populous country in the world and people here spend more than China. Talking about villages, in 2025, villages have left cities behind in shopping and in the last five years, the expenditure of people in villages has increased at the rate of 11 percent every year, creating a market worth Rs 98,000 crore. If we talk about entire India, this market can reach Rs 10.2 lakh crore by 2026.
PepsiCo’s real strength
PepsiCo’s India story does not stop just at Pepsi or Lay’s, there is another big name behind it, Varun Beverages. This company is the largest company in the world to work together with PepsiCo outside America and 90 out of every 100 bottles of Pepsi are sold in India through it. The work is very simple, PepsiCo provides the syrup and Varun Beverages bottles it and delivers it to every corner of the country. In 2024, Varun Beverages earned Rs 20,481 crore and a profit of Rs 3,433 crore. In February 2024, the company had announced to invest Rs 3,500 crore to set up new factories and create 1,500 new jobs.
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Other companies are also not behind
Hindustan Unilever bought Minimalist for Rs 3,000 crore, Marico acquired brands like Beardo and Plix and ITC (Indian Tobacco Company) bought Yoga Bar. ITC took an even bigger step, the company has announced to spend Rs 20,000 crore to expand its business. The stake of the world’s five largest companies in India has increased from 19.27 percent in 2022 to 20.53 percent in 2023, while the hold of these companies in China is weakening.
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