Bengaluru Bengaluru: Nearly 98 per cent of Indian business leaders plan to increase investments in IT for sustainability in the next 12 months, as the country continues to lead AI-driven sustainability initiatives, a report said on Thursday. According to IBM's 'State of Sustainability Readiness Report', most Indian respondents consider investment in IT as important not only for environmental responsibility but also for promoting long-term business resilience (61 percent) and brand reputation (64 percent) . “As sustainability becomes central to business growth strategies, AI is proving to be a game-changer in driving responsible growth,” said Sandeep Patel, Managing Director, IBM India/South Asia.
Patel said, “India has emerged as a leader in AI-driven sustainability. Business leaders across the country see sustainability as a strategic lever for change, and IBM is committed to helping accelerate their sustainability goals.” Advancing AI solutions for Most Indian executives (96 percent) believe AI can positively impact their sustainability goals. Underscoring India's commitment to sustainable innovation, most business leaders are already leveraging the power of AI, with 64 percent of Indian companies actively using AI in their sustainability efforts. The report also highlights water use as a major challenge for Indian companies. Brand reputation (64 percent) is the top driver of IT sustainability investments among companies in India, followed by long-term business resilience (61 percent).
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