American sports brand Nike Indian cricketer Shubhman Gill of its latest global campaign main face Which brand is appointed? Nike Mind 001 mule and Nike Mind 002 Will promote the footwear range. This campaign is especially Relationship between mental preparation and physical performance of athletes Is focused on.
Nike Mind footwear is aimed at athletes Help to prepare mentally before and after the competition Have to give. Products included in this category science-based research Designed based on Activates sensory nerves in the brain associated with awareness and focus Does it.
Emphasis on mental and physical preparation
Gill said of the campaign, “Our success as athletes is not just dependent on physical training, but our mental state is equally important. I have worn many Nike products at different stages of my sport, and the innovation and quality of the brand is unmatched. It is fantastic to see that Nike is now needs of both mind and body We are also working on innovations that will fulfill this need.”
General Manager of Nike India Tarundeep Singh also said that Shubman Gill The concept of Nike Mind — focus, discipline and staying focused when it matters —demonstrates well. He said that India’s athletes and sports community are growing rapidly and they need such stars on the global stage.
Global identity and partnership
This campaign is of Shubman Gill Second global initiative for Nike which was recently released ‘Just Do It’ This has come after his participation in the campaign also. Gill told that his partnership with Nike Common values — authenticity, hard work and belief in the inspiring power of sports — is based on, and he hopes that this campaign Will inspire young athletes of India.
This move by Nike shows how the brand Connecting with a wider audience by placing stars of traditional sports like cricket in global marketing campaigns. This will not only enhance the brand value of Shubman Gill, but will also further strengthen Nike’s presence in the Indian sports world.
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