Indian women are intoxicated with beauty! Beauty market is going to be worth Rs 37 thousand crores, even big global brands are surprised

New Delhi: In India, the craze of beautifying and enhancing oneself has now reached a new height. The market of beauty products is growing so fast that not only Indian companies, but also international brands like Fenty Beauty and Lush have been forced to change their strategies. Interestingly, now the demand for expensive and premium beauty products is not limited only to metros like Delhi-Mumbai, but the sales of luxury brands on mobile screens are also increasing rapidly in cities like Jaipur, Lucknow and Guwahati. If reports are to be believed, by the year 2035, India’s beauty industry can touch the magical figure of about 4 billion dollars i.e. 37 thousand crore rupees.

Companies all over the world have their eyes on India

According to a report, many global brands from Estée Lauder to Japan’s Shiseido are expanding their footprint in India. The main reason for this is that the market in developed countries has now stagnated, whereas India’s luxury beauty segment is growing at the rate of 14% every year. It is estimated that by 2028 this market will reach $1.6 billion. Today’s Indian customer does not just look at the price, but he is also paying special attention to the quality of the products and the ingredients used in it.

Small towns and youth changed the picture

E-commerce platform Myntra has become the biggest witness of this change in the beauty market. According to company data, they have more than 450 international brands and are providing their services to 98% pin codes of the country. The surprising thing is that about 45% of the demand for premium beauty products is now coming from non-metro cities. Among these, cities like Indore, Surat, Jaipur and Guwahati are at the forefront. Not only this, 60% of the customers of these products are from ‘Gen Z’ i.e. the young generation, who are greatly influenced by social media and online trends. Especially the K-Beauty (Korean Beauty) craze has seen a huge increase of 200% annually.

Entry of big brands in India

In the last two years, many big international brands have strengthened their presence in the Indian market. While ‘Fenty Beauty’ entered through Reliance Retail, ‘Chanel’ joined hands with Nykaa. British brand ‘LUSH’, famous for its handmade and vegan products, has re-entered India through Myntra in March 2026. Lush also plans to open 10 offline stores in India by 2027, with the first store opening in Delhi-NCR. 95% of their products are vegan and the company is known for selling goods without packaging, which is being liked by today’s conscious customers.

Tax cuts open the way for progress

The Free Trade Agreement (FTA) between the Government of India and Britain has also given wings to this market. In May 2025, the tax on cosmetics has been reduced from 30% to just 10%. This has made it easier and cheaper for foreign brands to do business in India. Experts believe that by 2030, a large part of the sales of beauty products will come through online medium. It is clear that the brands which will go digital with time and reach out to small towns, will rule this Rs 37 thousand crore beauty empire of India in the future.