Innerwear of ‘Off Campus’ actress Hannah Wells won the hearts of fans, a competition to buy it broke out on social media.

New Delhi: These days the web series ‘Off Campus’ is becoming very popular among the audience. Along with the story and acting of the actors, now the costume styling of this series is also in the news. Especially the lingerie styles worn by the main character Hannah Wells are attracting people’s attention on social media.

Search for information increased on social media

After the release of the series, many viewers started trying to find out on the internet which brand of lingerie designs are used in the show and where they can be purchased. Fan pages and fashion groups on social media are also sharing similar designs.

Demand for fashion products increased

According to reports, the demand for some lingerie styles shown in the show suddenly increased. Many designs quickly went out of stock on online platforms. Whereas earlier the audience used to search for information about clothes, shoes and bags seen in films and series, now innerwear is also becoming a part of fashion trends.

Costume design increased popularity

The costume designers of the series selected different types of lingerie styles keeping in mind the personality of the character. The audience believes that these designs are not only attractive but also look comfortable and stylish for everyday use. For this reason their popularity has increased rapidly.

Social media becomes the new platform for fashion

On Instagram and other social media platforms, people are sharing information not only about lingerie, but also about the clothes, shoes, makeup and accessories shown in the show. Many users are making such posts in which it is being told how a look like the series can be adopted.

Brands also want to take advantage

The fashion industry is also keeping an eye on this growing trend. According to reports, many lingerie brands are trying to associate with the popular web series. He believes that when a product appears in a hit show, both its recognition and sales increase.