Social media platform Instagram has taken a big step towards making the user experience more personal. The company has announced a new feature, under which users will now be able to set their own reels algorithm as per their choice and interest. This means you can now fully control the content served and the app can understand your interests more accurately.
According to digital media experts, this update is strategically important for Instagram as there is stiff competition in the world of short video content. The platform aims to retain users’ attention by making Reels better and more relevant.
How will the new feature work?
Instagram has added options to the app that will let users indicate what type of content they want to see more of and less of. As-
By selecting “Interested” or “Not Interested” on a reel
Tag the content as per your choice
Set some categories on high priority
Control the frequency of content coming into the feed
This will allow the app’s algorithm to instantly analyze your preferences and curate future reels based on that. The company claims that this will significantly reduce unnecessary and irrelevant content in both the feed and reels sections.
Why would the user experience change?
Till now, Instagram’s algorithm suggested content based only on your activity—like likes, shares, watch time and search history. But many times the actual preferences of the user were not reflected correctly. For example, if you stayed on a video for a little longer, the app would recognize it as your preference and start showing similar content continuously.
Now users will be able to directly tell what they like and what they don’t. This will not only keep the reels relevant but will also make using the app feel more relaxing and less interrupted.
How to set up your reels algorithm?
Instagram has made this very simple.
Tap on any reel and select “Not Interested” or “Interested” option
Go to Settings and open “Content Preferences” section
Choose your favorite topics and categories there
Use the “Hide More Posts Like This” feature for spam or offensive content
With regular use of these options, your reels section will start to adapt to your preferences within a few days.
User Feedback
A large number of users on social media are excited about this feature. For a long time many people had been complaining that the feed has started getting filled with unwanted content. The new option will give them more control and a better experience.
Tech experts believe that this update can give Instagram an edge over competing platforms, especially among users who prefer personalization.
Impact on content creators
This change is also important for content creators. Now they will get a chance to deliver their videos to a more targeted audience. Content that is of quality and tailored to the audience’s preferences will have greater chances of getting more visibility.
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