The financial strength of the league continues to surge, and IPL Teams Brand Value 2026 highlights just how powerful the franchises have become in the global sports market.
With rising sponsorship deals, expanding fan bases, and growing media rights revenues, the latest valuations underline the Indian Premier League’s dominance in the T20 ecosystem.
IPL Teams Brand Value 2026 not only reflects commercial growth but also showcases how teams have evolved into global brands, attracting investors, advertisers, and international recognition.
The IPL 2026 sponsor list further strengthens franchise valuations, as major brand partnerships play a crucial role in boosting the overall team’s brand value in the Indian Premier League.
As the Indian Premier League continues to grow in brand value ahead of the new season, fans can also check out the complete IPL 2026 Schedule to stay up to date on all upcoming matches.
IPL Teams Brand Value 2026
Following RCB’s maiden IPL 2025 title, their brand value has grown significantly, driven by strong fan engagement and consistent commercial strength.
The following are the details of the IPL teams’ Brand Value 2026 ahead of the IPL 2026 season.
| Team | Brand value |
| Royal Challengers Bengaluru | US$ 269 Million |
| Mumbai Indians | US$ 242 Million |
| Chennai Super Kings | US$ 235 Million |
| Kolkata Knight Riders | US$ 222 Million |
| Sunrisers Hyderabad | US$ 154 Million |
| Delhi Capitals | US$ 152 Million |
| Rajasthan Royals | US$ 146 Million |
| Gujarat Titans | US$ 142 Million |
| Punjab Kings | US$ 141 Million |
| Lucknow Super Giants | US$ 122 Million |
Royal Challengers Bengaluru (US$ 269 Million)
Royal Challengers Bengaluru (RCB) brand value has reached new heights, surpassing Mumbai Indians (MI) and Chennai Super Kings (CSK), and has reached a value of US$ 269 million, which has grown 18.5%.
After ending their 17-year trophy drought, RCB claimed their first IPL title after securing a 6-run victory against Punjab Kings in the IPL 2025 finals.
Mumbai Indians (US$ 242 Million)
Despite finishing behind RCB, the Mumbai Indians have recorded 18.6% growth, rising from US$ 204 million to $242 million.
The five-time champions’ legacy and consistent brand partnership have led to the growth of the franchise exponentially.
Chennai Super Kings (US$ 235 Million)
Despite the Chennai Super Kings (CSK) fan base, the side has seen only minimal growth of just 1.7%, as their brand value moved from $231 million to US$ 235 million.
The team’s discipline management and a loyal fan base has continue to drive high brand equity year after year.
MS Dhoni continues to reign supreme in brand value. The franchise’s success on the field, paired with a fanbase that practically worships the ground Dhoni walks on, CSK is not just a team but a brand in itself.
Kolkata Knight Riders (US$ 222 Million)
The Kolkata Knight Riders have secured fourth position with a brand value of US$ 222 million. The franchise benefits from its widespread nationwide popularity, astute branding strategies and strong association with Bollywood.
Their stable on-field performance and effective off-field marketing continue to contribute to solid commercial growth in 2026.
Sunrisers Hyderabad (US$ 154 Million)
Sunrisers Hyderabad has a strong youth pipeline, performance revival, and sharper brand partnerships, pushing them to fifth. The 2025 playoffs qualifications have helped their on-field and off-field visibility.
Their sponsorship revenue grew significantly, especially in Tier-1 and Tier-2 cities across South Africa.
Delhi Capitals (US$ 152 Million)
Delhi Capitals has maintained a strong brand value due to its cosmopolitan appeal, heavy digital investement and strong co-ownership between JSW and GMR.
The brand position continues to resonate well with young urban audiences, and their academy infrastructure is steadily growing their grassroots footprint.
Rajasthan Royals (US$ 146 Million)
Rajasthan Royals has been constantly focusing on talent, innovation and sustainability branding. While they didn’t make the finals, the team has maintained a solid commercial base through partnerships and grassroots programs in Rajasthan.
The heavy investment in women’s cricket integration is attracting global partners.
Gujarat Titans (US$ 142 Million)
The 2022 champions have grown exponentially with their early legacy building and consistent competitive performances. However, their defeat in the 2024 and 2025 seasons has slowed down their rise.
Gujarat Titans is still seen as one of the fastest-growing Tier-1 metro franchises due to strong debut momentum and loyal local fans.
Punjab Kings (US$ 141 Million)
Punjab Kings has recorded the highest growth in brand value (39.6%) among all franchises. After finishing as runners-up in the IPL 2025, the acquisition of Shreyas Iyer and the inclusion of regional cricketers have made the brand resonate deeply.
The merchandising, digital engagement, and storytelling strategy has turned the franchise into a scalable media-sport business.
Lucknow Super Giants (US$ 122 Million)
Lucknow Super Giants is among the league’s newer teams, posted modest growth. While they’ve built a strong core and a growing UP-based fan base, a lack of deep playoff appearances has impacted visibility.
The focus on fitness, social media interaction and strong local fan engagement helped maintain stability, but the brand is yet to break into the Tier-1 spotlight.
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