Kapoor family now has legal cover on Rishi Kapoor’s legacy, ban on use of name without permission

News India Live, Digital Desk: Nearly 6 years after the demise of veteran Bollywood actor late Rishi Kapoor, the Kapoor family has taken a major legal step to protect his identity and legacy. According to media reports, the Kapoor family has legally protected (Copyright/Trademark) the name and personality rights of Rishi Kapoor. What will be the effect of this decision? Now the written permission of Rishi Kapoor’s family will be mandatory to use his name in any commercial or public platform: Professional and commercial use: If any person, company or institution wants to use the name ‘Rishi Kapoor’ in any advertisement, film, web series or brand endorsement, then it must first get the permission of the Kapoor family. Permission will have to be taken from.Prohibition on misuse: The main objective of this step is to prevent the name and image of the actor from being used in a wrong way or against their dignity.Rein on digital and AI: Nowadays, the voice or face of the deceased stars is being used in advertisements through AI; This legal authority will help prevent any such unauthorized attempts. Why was this decision taken? Rishi Kapoor died on 30 April 2020. He was one of the few actors of Hindi cinema whose name is still considered a big ‘brand’. Protection of legacy: Ranbir Kapoor, Neetu Kapoor and Riddhima Kapoor Sahni wants only those projects which are commensurate with his stature to be associated with Rishi ji’s memories and his name. Global Trend: There has been a trend in Hollywood and now in Bollywood too (like Amitabh Bachchan and Anil Kapoor) to protect their personality rights so that no one can commercially exploit the name. What will change for fans? Nothing will change for ordinary fans. You can remember them like before, share their photos on social media or discuss about them. This law will apply only to those using their name for commercial gain.