Filmmaker Karan Johar recently shared a candid perspective on the growing culture of social media influencing. Speaking on Sarthak Ahuja’s podcasthe addressed young content creators who see digital platforms as a straightforward path to success. While acknowledging the opportunities the internet has created, he cautioned that the ease of access should not be mistaken for permanence.
Why Did You Choose This Path?
Johar urged influencers to reflect honestly on their motivations. He questioned whether many entered the space because it genuinely aligns with their talent and passion, or simply because it appeared to be the easiest career option in the age of smartphones and viral reels. According to him, the answer to this question determines how sustainable their journey will be.
The Illusion of Long-Term Fame
The filmmaker stressed that digital fame operates on shifting ground. Algorithms evolve, trends disappear, and audiences constantly move on to the next big thing. Someone may enjoy visibility for five or even ten years, but that does not guarantee lifelong relevance. He made it clear that counting solely on current popularity could prove risky in the long run.
The Importance of a Plan B
Johar emphasised the need for diversification and strategic thinking. If influencing began as a convenient choice rather than a deeply rooted ambition, he suggested building parallel skills or alternate career options. Having a “Plan B,” he implied, is not a sign of doubt but of foresight.
Learning from Tanmay Bhat’s Career Shift
To illustrate his point, Johar referred to Tanmay Bhat, who transitioned from stand-up comedy to digital content creation and later into creative consultancy and brand strategy. His career evolution reflects adaptability, a willingness to grow beyond one format or platform.
Through this example, Johar underlined a simple message: social media may open doors, but longevity depends on reinvention and preparedness.
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