KKFI appoints Salman Khan as brand ambassador to promote the first edition of Kho-Kho World Cup

New Delhi. Kho-Kho Federation of India (KKFI) has roped in Indian superstar Salman Khan as its brand ambassador to promote the first edition of the Kho-Kho World Cup. Announced on Wednesday, it will be held in New Delhi between January 13 and January 19, 2025.

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The announcement was made before the media at the National Players Training Camp held at Jawaharlal Nehru Stadium, which was attended by KKFI President Sudhanshu Mittal, General Secretary MS Tyagi along with Indian players. Male and female players and coaches also participated.

Salman previously expressed his happiness for the Kho-Kho World Cup, recalling his history with the game. The mega star praised the initiative of hosting the World Cup in the national capital and said he is thrilled to see the game spreading across the world.

Salman Khan said in a message that I am proud to be associated with the Kho-Kho World Cup 2025, which is being organized for the first time! This is not just a tournament – ​​it is a tribute to the soil, spirit and strength of India. All of us, including me, have played Kho-Kho at some point in our lives. He further said that it is a game with constant action and constant excitement, which has already attracted global attention. Let us all come together and celebrate the spirit of Kho-Kho on the global platform.

Kho-Kho World Cup will see 21 men's and 20 women's teams taking part in this week-long tournament, in which 24 countries will participate and come to India for the tournament. A demo match was also held for both men's and women's teams, which included Pratik Waikar, Aditya Ganpule, Ramji Kashyap, Dilip Khandvi, Suyash Garget, Gautam M.K., Sachin Bhargava, Vishal, Arun Gunki, Priyanka Ingle, Magai Majhi. , Muskaan, Meenu, Chetra B, Nasreen, Reshma Rathore and Nirmala Pandey were included.

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This tournament will be a spectacular event, where fans from all over the world will get a chance to experience the thrill of the game. KKFI is also focusing on providing level playing field to all the players, and hence, has set up a level playing field for both men and women.

KKFI President Sudhanshu Mittal thanked Salman and said that his presence will attract more people's attention to the World Cup. We are grateful to superstar Salman Khan for taking out time from his busy schedule for our beloved clay game. His passion for the game is truly inspiring and we are confident that he will pique the interest of the entire nation towards the upcoming World Cup. We have left no stone unturned to make the inaugural edition of the Kho-Kho World Cup a resounding success and we can't wait for fans to see what we have in store for them.

The Indian Olympic Association (IOA) has officially confirmed its partnership with the Kho-Kho Federation of India (KKFI) and pledged unwavering support for the event.