Why did Kirti Azad get angry after seeing condom ad in live match, what are the rules regarding advertisement, when which advertisement is approved?

Recently, the second T20 match between India and England was played on 4 July 2026, in which England defeated India by 4 wickets. But the discussion of this match was not limited to just victory and defeat. Ex-Indian cricketer and Trinamool Congress MP Kirti Azad raised questions on a condom ad shown during the live broadcast.

Kirti Azad posted on her social media account and said, ‘How right is it to show such advertisements when a large number of children and families are watching the match? After his statement, debate started on social media. Actually, there are rules regarding condom ads in India. Such ads can usually be shown only between 10 pm and 6 am.

What did Kirti Azad say?

Kirti Azad posted on social media platform Isn’t it a shame that an adult advertisement of Durex is coming on the screen? @BCCI should pay attention to this.

What do the rules related to ads say?

Cable Television Network Rules, 1994 have been made for advertisements shown on TV in India. According to these rules, if an advertisement contains obscene or excessively sexually suggestive content, it can generally be shown only between 10 pm and 6 am. Its purpose is to keep children away from such advertisements.

Is every condom advertisement banned?

According to the rules, all advertisements related to condoms are not banned during the day. If the purpose of an advertisement is only to give correct information about safe sexual relations and it does not contain any obscene or objectionable scene, women are not shown in a wrong way, then such advertisements can be shown even during the day.

Why did the debate arise?

This whole issue has once again started the discussion about what kind of advertisements should be shown during live sports broadcasts to be watched with the family. One side believes that caution is necessary in view of the presence of children, while the other side considers it a matter related to health awareness. The final decision in such cases depends on whether the advertisement in question follows the prescribed rules and broadcasting guidelines or not.