Lagging behind in the AI ​​race, yet Apple created history: iPhone 17 craze created a huge sales record

Lucknow: The world’s leading tech company Apple has released the results of the first quarter (January-March) of the financial year 2026, which are no less than a miracle. Despite facing tough competition on the Artificial Intelligence (AI) front, the company has shattered all previous earnings records.

iPhone 17 series becomes ‘growth engine’

The biggest role behind this historic success of Apple is the iPhone 17 series. According to the company’s Chief Financial Officer (CFO) Kevan Parekh, the iPhone 17 series has proven to be the most successful series in Apple’s history so far. Especially the newly designed ‘Pro’ models have made the customers crazy. Along with Pro models, the demand for base models is also at its peak in the market.

Highlights of quarterly results:

Record sales of iPhone: The company sold iPhones worth $57 billion in the March quarter, which is a huge increase of 22% compared to last year.

Services boom: The company earned $31 billion from services like App Store, Apple Music and iCloud, which saw an annual increase of 16.3%.

iPad and Accessories: The iPad segment garnered $6.91 billion with a growth of 8%, while smartwatches and other accessories earned the company $7.91 billion.

19% jump in profits

Apple’s total revenue in the quarter was $111.18 billion, an increase of 16.6% from the same period last year. The company’s net income (net profit) has also increased by 19% and crossed the figure of $ 29.58 billion.

Opinion of market experts

Market experts believe that while on one hand rival companies are trying to gain an edge on the basis of AI features, on the other hand, Apple has strengthened its hold on the market with its brand value and ‘hardware-software’ synergy. The popularity of the iPhone 17 series has taken the company to new heights for the future.