Launch of Citroen Aircross Comfort Edition to suit changing customer needs; Price from Rs 9.09 Lakh

Keeping in mind the changing expectations of the Indian customers, Citroen India has introduced the new Aircross Comfort Edition in the market. This special edition, which balances premium interiors, modern features and conveniences for everyday use, has a starting price of Rs 9.09 lakh ex-showroom. With this model available for a limited time, the company aims to offer more comfort and advanced technology at a lower budget. The biggest highlight of this edition is the premium leatherette interior that comes as standard across all variants. The company claims that this kind of facility has been provided for the first time in this segment. In addition, adjustable front and rear headrests, attractive interior finishes and silver highlights have been given special attention to make the ride more comfortable and premium.

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Kumar Priyesh, Head, Automotive Brands and Director, Stelantis India, said that offering customers more features and better comfort at an affordable price is at the heart of Citroen’s product philosophy. The Aircross Comfort Edition has been developed after studying the growing expectations of the Indian customers and has been introduced globally to coincide with the company’s 108th anniversary. The company has also made available three different Comfort Packs to give customers an opportunity to choose additional amenities as per their needs. The YOU pack includes a 10-inch infotainment system, wireless Apple CarPlay and Android Auto, reverse camera, fog lamps and other styling elements. The PLUS pack offers a wireless charger, reverse camera and additional design upgrades, while the MAX pack offers safety features such as a JBL premium audio system, amplifier and advanced front, cabin and rear dashcams.

Technically, the company claims that the dashcam has the ability to provide alerts related to potential frontal collisions, lane changes, pedestrian safety and maintaining a safe distance. Hence drivers can have a safer and more confident driving experience.

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The new Aircross Comfort Edition starts at Rs 9.09 lakh and goes up to Rs 9.99 lakh and Rs 11.99 lakh depending on the variant. Bookings for this model have started at Citroen showrooms across the country as well as on the company’s official digital platform. With premium interiors, customizable comfort packs and budget-friendly modern features, the Citroen Aircross Comfort Edition is expected to be an attractive option for Indian SUV customers.