Liverpool expect to earn more than £60m-a-year from their new kit deal with Adidas, according to reports.
The Reds recently put pen to paper on a five-year contract with Adidas that will come into effect at the start of next season.
The German sportswear giants beat off competition from Liverpool’s current kit supplier, Nike, and Puma.
The Merseyside club are set to reap the benefits as they believe the deal with make them more than £60m-a-year, as reported by The Guardian.
This would be a significant rise on their current contract with Nike which guarantees a base figure of £30m-a-year. That number rises when taking into account commercial tie-ins, performance-related bonuses and loyalty payments, but is still short of the fee Liverpool are set to receive through their agreement with Adidas.
Liverpool expect to make more than £60m-a-year from their new kit deal with Adidas
It is more good news for the Reds after their strong start to the season under Arne Slot
It will bring them in line with Premier League rivals Arsenal, Manchester City and Chelsea, who earn around £60-65m each year from their contracts with Adidas, Puma and Nike, respectively.
Liverpool are soon set to match their fellow title contenders when it comes to kit deals, and they are already leading the way on the pitch.
Arne Slot’s men are setting the pace in the Premier League after picking up 21 points from their opening eight matches, leaving them a point clear of defending champions City.
Arsenal are four points adrift of Liverpool in third, with Chelsea a further three points back in sixth.
Liverpool have also made the perfect start to their Champions League campaign, winning their opening two matches against AC Milan and Bologna.
They return to action on Wednesday night when they face Bundesliga outfit RB Leipzig.
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