Look at the ‘white space’ of 2 billion dollars! ICH NEXT- Announcing India-First Global Local Trend Intelligence Service from Peclers Paris

• ICH NEXT today partnered with Peclers Paris
• India’s fashion and lifestyle market is over US$ 240 billion

ICH NEXT, India’s leading indigenous trend forecasting platform has today officially announced its partnership with Peclers Paris. Peclers Paris is a global consulting agency, helping brands through creative strategy and future trends. This partnership between ICH NEXT and Peclers Paris is said to be marked by the launch of ICH NEXT x Peclers Paris trend forecast reports in the western fashion category. These reports aim to fill the huge gap of research-driven, India-first trend intelligence that has existed in India’s fashion and lifestyle ecosystem for a long time. A research-driven, India-first trend intelligence, created keeping in mind the Indian consumer and business reality.

Heavy in appearance, great performance! Honor’s new smartphone caught everyone’s attention, take a look at the features and price

India’s fashion and lifestyle market is estimated to be over US$ 240 billion and is growing at a rate of over 10% annually. Despite this, a large part of the industry is still based on global trend reports. These reports provide broad inspiration, but limited justification in terms of India’s cultural diversity, climate, architectural traditions, body composition and consumption cycles, etc.

This partnership of ICH NEXT x Peclers Paris aims to change this situation by combining the depth of global vision and India-based research. Anuradha Chandrasekhar and Kanika Vohra, co-founders of ICH NEXT said, “A local approach is needed for trend forecasting in India. The market here is not uniform nor does it readily imitate the West. There are diverse consumer segments, demand cycles associated with festivals, long summers and deep cultural contexts linked to colors, silhouettes and occasions, which determine how trends are adopted. Moreover, India is now only global.” No longer an adopter of trends, it actively reshapes them. From technology and digital practices to beauty rituals and fashion aesthetics, our country is becoming a major source of innovation and influence, where indigenous brands, creators and consumers are shaping new cultural cues.”

He further added, “For this reason, trend forecasting for India is no longer limited to translation but has to be taken forward from a fundamental perspective. The market here is now poised to set its own standards so that brands can not only respond appropriately to Indian demand but also identify how and from where India will lead the next wave of global cultural and business trends. The industry needs a research lens that is rooted in local culture, driven by data and driven by business realities.” will be able to meet the challenges. This partnership gives us an opportunity to combine a global context with an Indian sensibility, so that the business can anticipate, adapt and lead in a way that the industry has not done before.”

ICH NEXT, launched in 2022, has become a trusted trend intelligence platform for over 100 brands and labels. Aditya Birla of Fashion and Lifestyle Jaipore, Amazon, Myntra, Flipkart, Reliance Trends, Ajio,And the Tata Trent portfolio includes brands like Westside and Samoh. The platform recorded 45% YoY subscriber growth and 90% renewal rate. At the heart of this platform is ICHNEXTLABS.ai, a proprietary intelligence engine that brings together AI, machine learning, image intelligence and human cultural expertise.

It analyzes over 60,000 social and cultural cues, as well as 3000+ macro articles every month, to provide appropriate guidance on colours, fabrics, silhouettes, patterns and processing. Brands using this platform have reported faster design cycles, better sell-through and stronger category performance. Also some have achieved 4-7 times more revenue per style through on-trend launches.

Part of the US$20 billion WPP network, Peclers Paris has more than five decades of experience shaping forward-looking brand visions and a rich tradition in fashion, aesthetics and design innovation. Through strategic consulting and seasonal trend publications, the agency helps global clients in the fashion, beauty, design, lifestyle, hospitality and luxury industries shape their futures, advance their identities and create more compelling products, services and experiences.

Anne Attin-Reboul, CEO, Peclers Paris said, “India is one of the most influential markets globally today. Its cultural depth, creativity and confidence in forecasting requires a different approach. Through this partnership, we look forward to combining our global background and deep local understanding of ICH NEXT. This combination will create an intelligence that is not only visionary, but also relevant for Indian brands.”

Smartphone Tips: Daily or once a week…. When to clean phone screen? One mistake and you will lose big

The ICH NEXT x Peclers Paris Trend Forecast Report provides India-focused insights into the fashion and lifestyle segments. He decodes the political, economic and cultural factors that will shape future consumer demand. That helps brands reduce risk and make more accurate design decisions. ICH NEXT expects to end its current financial year with a revenue of US$ 0.4 million and the company plans to double its turnover in the next three years. The company also plans to invest US$ 1.5 million over the next three years to enhance its technology and expand category coverage. The partnership signals a new phase as India shifts from a trend-following to a trend-shopping market, where indigenous, research-based intelligence will accelerate better business outcomes.