In an unprecedented move to combat ticket scalping and black marketing at major concerts and events, the Maharashtra Cyber Police have issued strict new guidelines for ticketing platforms and event organizers. These measures include the implementation of name-based ticketing and government ID verification starting December 15, 2024. The decision follows widespread reports of exorbitant resale prices for tickets to concerts by Coldplay and Diljit Dosanjh.
Credits: Hindustan Times
The New Rulebook: What It Means for Ticket Buyers
Under the new directive, all tickets for high-demand events must include the attendee’s name. This can be printed on the ticket, embedded in a QR code, or incorporated into tamper-proof RFID bands. On event day, attendees will need to present a government-issued ID to verify their identity at the venue.
Additionally, ticketing platforms like BookMyShow (BMS) are tasked with adopting AI-driven systems to filter bot traffic, monitor suspicious buying patterns, and report them to authorities. Other measures include using dynamic QR codes that refresh periodically to prevent duplication or resale and sending OTPs to random attendees for verification.
While these rules are set to roll out for most events from December 15, BMS has been granted a one-time exemption for the Maroon 5 concert on December 3.
How Did We Get Here?
The crackdown stems from mounting complaints about ticket scalping for high-profile events. A Public Interest Litigation (PIL) filed by Mumbai-based lawyer Amit Vyas in the Bombay High Court brought attention to the issue, revealing that tickets for Coldplay and Diljit Dosanjh’s events were being resold at astronomical prices in the black market.
Following the PIL, Mumbai Police’s Economic Offences Wing launched an investigation, leading to an FIR against black marketers. Simultaneously, the Enforcement Directorate conducted search operations across five states to uncover the network of illegal ticket resellers.
A Mixed Bag of Reactions
The new measures have drawn both praise and criticism.
Advocate Amit Vyas, whose PIL catalyzed this move, welcomed the initiative as a step in the right direction. However, he emphasized the need for a more structured legislative framework. Vyas pointed to Australia’s Major Events Act as a potential model, where designated events are subject to clear anti-scalping laws enforced uniformly.
On the other hand, legal experts like Bagmisikha Puhan expressed concerns about the directive’s legality and practicality. Puhan argued that the Maharashtra Cyber Police might have overstepped its mandate, as the directive resembles lawmaking—something beyond their jurisdiction. She also highlighted the logistical and financial burden such stringent measures could place on ticketing platforms and event organizers.
Credits: Indian Express
Challenges for Ticketing Platforms and Event Organizers
For platforms like BookMyShow, these guidelines introduce operational hurdles. From implementing advanced AI systems to conducting random checks on 500 attendees per event, the directive requires significant manpower and technological investment. Deploying undercover personnel around venues to catch scalpers and conducting on-the-spot ID verifications adds another layer of complexity.
Critics also question the effectiveness of these measures in completely eradicating ticket scalping. “Scalpers are innovative and might find ways to bypass these systems. The rules might inconvenience legitimate buyers without entirely solving the problem,” said a ticketing industry insider.
A Global Problem Needs Local Solutions
Ticket scalping isn’t unique to India. Countries like Australia, the UK, and the US have all grappled with similar issues. While the Maharashtra Cyber Police’s initiative is a significant step, experts argue that India needs comprehensive legislation tailored to the evolving dynamics of ticket resale.
Advocate Vyas proposed that a government-appointed authority could designate “major events” and enforce specific anti-scalping measures for them. This would ensure consistency and transparency, unlike the current ad hoc directives.
The Road Ahead: Will It Work?
The success of Maharashtra’s name-based ticketing initiative hinges on its implementation. While the measures are ambitious, they might set a precedent for other states to follow.
However, to make the fight against scalping truly effective, broader systemic changes are needed. Clearer laws, better technology, and coordinated efforts between law enforcement and ticketing platforms could create a fairer and more transparent system for concert-goers.
As music fans gear up for the Maroon 5 concert and future events, all eyes will be on how these measures play out. For now, Maharashtra’s move is a bold attempt to strike a balance between consumer rights and curbing black-market profiteering.
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