Mahnoor Omer: TIME’s Woman of the Year for period tax activism

Women’s rights activist Mahnoor Omer has been named one of TIME’s Women of the Year 2026. The honour comes after her landmark efforts to challenge taxes on menstrual products in Pakistan.

In September 2025, Omer filed a petition in the Lahore High Court. She asked the court to classify feminine hygiene products as essential goods. She argued that the 40% tax on items like sanitary pads and tampons unfairly penalises women for a biological process they cannot control. Consequently, her petition drew widespread attention.

Omer is one of 16 influential women recognised by TIME this year. She joins figures such as Oscar-nominated director Chloe Zhao and Olympic gold medalist Sydney McLaughlin-Levrone.

Her activism began early. At 14, she founded the Noor Foundation, which runs workshops in rural areas to educate girls on sexual health and climate change. By 16, a conversation about the high cost of menstrual products revealed a harsh reality: only 12% of women in Pakistan regularly use sanitary pads or tampons.

Motivated by this, Omer petitioned the court to declare these products essential and remove the discriminatory tax. She cited violations of Articles 9, 14, 25, and 38 of the Pakistani Constitution, highlighting dignity, equality, and social well-being.

The petition also addressed period poverty. Many girls miss school, and women avoid the workforce. Moreover, lack of hygiene contributes to urinary tract infections and other health risks.

Responding to the TIME honour, Omer said she was “deeply grateful” and hoped her recognition reflected “the limitless potential of Pakistani women.” She added that challenges remain, but moments like this show progress. Furthermore, she pledged to “challenge injustice whenever and however I can, and use my platform with courage and purpose.”

Omer is part of a broader movement. Meanwhile, Alisha Shabbir filed a similar petition in the Sindh High Court. In addition, Bushra Mahnoor, founder of Mahwari Justice, works to make menstrual products accessible in poor communities. Her organisation also provided critical support to women affected by floods in 2022 and 2025.

Through her advocacy, Mahnoor Omer has become a leading voice in the fight for menstrual equity. Therefore, her recognition by TIME highlights the impact of her relentless efforts to create meaningful change.

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