Meet man, an Indian, who is the owner of Forbes-listed company, he earns…, he is from…

Though Harshal Patil comes from a small, rural village in Maharashtra it didn’t stop him from aiming big for business.

Many startups and enterprises struggle to build effective pipelines for quality lead generation. Being an exception, Harshal Patil, the founder of BTB Venture, set out to revolutionize how businesses acquire customers. Founded in 2017 and based in Pune, BTB Venture Group has emerged as a leading player in demand generation and customer acquisition, catering to enterprises, startups, and organizations across the USA, Europe, the Middle East, and Asia Pacific.

With a focus on simplifying sales pipelines and generating high-quality leads, the company clocks millions in revenue and continues to expand its global presence. Using data-driven analytics and expertise, the company helps organizations optimize sales and marketing efforts, reducing dependency on guesswork.

“In today’s market, companies spend excessively on flawed customer acquisition strategies. We wanted to ease that friction with smarter solutions,” says Harshal.

Journey Of Founder Harshal Patil

He comes from a small village in Maharashtra, Harshal pursued his MBA in Marketing at Symbiosis Institute of Management Studies, Pune. After working with Wipro Limited and Niyuj, Harshal identified a gap in how companies managed lead generation. This inspired him to launch BTB Venture.

Initially, Harshal leveraged his network to land the company’s first five clients. Over time, positive word-of-mouth and referrals fueled growth, even during the COVID-19 pandemic, when BTB helped enterprises transition to remote sales with customized solutions.

BTB Venture Business Growth

Unlike bulk outbound strategies, BTB Venture employs Account-Based Marketing (ABM) to target high-value prospects with tailored campaigns. Acting as an extended sales enablement partner, BTB handles 70% of the sales pipeline, delivering cost-efficient, predictable, and qualified leads.

With over 1,200 active customers and 18 campaign awards, BTB Venture recently earned a spot on Forbes India’s 2024 list of Top 200 Indian Companies With Global Potential. Harshal, recognized as one of Asia’s Top Marketing Leaders, has delivered over 60 keynote speeches, further establishing his credibility.

Looking ahead, BTB aims to introduce proprietary growth methodologies, bridging silos between sales and marketing for seamless collaboration. As the company accelerates growth, its vision remains clear: to empower businesses worldwide with innovative lead-generation solutions.