Meta took steps to avoid online scams in India, started campaign in collaboration with Center

Obnews Digital Desk. Meta has partnered with the Ministry of Electronics and Information Technology (MeitY), Indian Cyber ​​Crime Coordination Center (I4C) and Ministry of Information and Broadcasting (MIB) to educate people about how to stay safe from online scams and promote safe digital practices. Together, a security campaign 'Save Scams' is being started.

Meta announces campaign

In line with the government's aim to tackle rising scams and cyber fraud cases in the country, Meta unveiled its two-month-long campaign at a launch event in the capital on Thursday, featuring a message about online safety and security in 9 Indian languages. Integrated national consumer awareness campaigns, informative talk shows on Doordarshan and training sessions designed to enhance the capabilities of law enforcement officials across the country.

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Took help from Bollywood star

Launching the national campaign, Meta has released an educational film featuring Bollywood star Ayushmann Khurrana, showcasing the most common scams that occur in people's daily lives and asking people to be alert and take precautions to deal with scams. Encourages. The film highlights several security features on Facebook, Instagram and WhatsApp that enable users to take control of their online security. The campaign is a reminder that Meta's in-built product features and security tools such as two-factor authentication, block and report, and WhatsApp's group privacy settings help protect people from online scams, fraud, and account-damaging threats. Provide necessary safety measures to protect.

Additionally, Meta is running a content series in partnership with Instagram creators to educate people about how they can recognize scams and protect themselves with Meta's security tools.

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Technology Ministry said this

Secretary, Ministry of Information and Technology S. Krishnan said, “We are pleased to partner with Meta on this important initiative aimed at combating online scams and fraud. As India continues its digital transformation, ensuring the safety of citizens in the online space is a top priority for the government. “This joint campaign will further our efforts to educate users about cyber security, promote responsible digital practices and empower people to keep themselves safe from cyber threats.”

Home Ministry's statement on cyber crime

Rajesh Kumar, CEO, Indian Cyber ​​Crime Coordination Center (I4C), Ministry of Home Affairs, said, “Our mission at I4C is to create an effective framework and ecosystem for prevention, detection, investigation and prosecution of cyber crime in the country. We are pleased to collaborate with Meta on this nationwide campaign, which is in line with our goals of raising awareness, strengthening law enforcement capabilities, and ultimately creating a safer digital ecosystem for all. The ‘Save Scams’ initiative is a timely and much-needed step towards protecting users from the ever-evolving landscape of online scams.”