Meta launches paid subscription for Instagram, Facebook, WhatsApp, know what benefits users will get in this

PC: Mint

Meta on Wednesday launched paid subscription plans for its flagship apps. It’s a big move by the tech giant to diversify away from its long-reliance on advertising revenue.

Meta’s head of product Naomi Gleit announced the move in a video posted to Instagram, saying it was launching Facebook Plus, Instagram Plus and WhatsApp Plus worldwide, with more plans in the works for businesses, creators and artificial intelligence products.

The move comes at a time when Meta is facing investor scrutiny over its big AI spending. The company estimates capital spending for this year between $125 billion and $145 billion — primarily for AI data centers.

After this news, Meta’s stock increased by almost three percent.

According to reports, Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus will cost $2.99 ​​per month.

Instagram Plus and Facebook Plus will get extra features like better analytics, story rewatch statistics, more audience reach and profile customization options.

WhatsApp Plus focuses on personalization, including premium stickers, custom ringtones, and app themes.

Gleit said the company ultimately intends to bring together its different offerings under a single brand called Meta One.

Meta launched ad-free, paid versions of Facebook and Instagram in Europe in 2023 to comply with EU data privacy law, giving users the opportunity to choose between a free, ad-supported experience and a paid, ad-free experience.