Meta Report 2026: What do people watch most on Indian reels? People’s preferences revealed in the survey

Tezzbuzz Desk- The popularity of short video content is continuously increasing in India. Especially Instagram Reels is no longer just a medium of entertainment, but is also influencing people’s preferences, lifestyle and purchasing decisions. A recently released survey report has revealed what kind of content Indian users like to watch most on Reels.

A study conducted on thousands of internet users across the country revealed that content related to fashion, beauty and fitness is the most popular.

Beauty and fashion content becomes first choice

According to the report, reels related to beauty, makeup, fashion and trends are being liked the most among Indian users. More than half of the people said that they watch similar videos the most.

Apart from this, videos related to lifestyle, fitness, health tips and daily routine are also becoming increasingly popular. The youth are especially attracted towards content that is related to their everyday life.

Most liked content

• travel vlogs
• beauty and makeup
• Fashion and Styling
• lifestyle tips
• Fitness and Workout
• comedy video
• sports content

Reels are also affecting shopping

Reels are no longer just a means to pass the time. A large number of people are also getting information about new products and brands through these videos.

Most of the people surveyed admitted that before purchasing a new product, they watch reels related to it on social media. Many users said that reels also play an important role in forming opinions about a brand.

Experts believe that short and engaging videos reach consumers faster and influence purchasing decisions.

The biggest craze in Gen Z

The influence of Reels was most visible among the younger generation i.e. Gen Z. A large number of youth watch short videos for several hours every day and get information about new trends, fashion and brands through these platforms.

This is the reason why today even big companies are giving priority to reels and short video content in their digital marketing campaigns.

Almost equal popularity in village and city

Another interesting thing in the report was that the trend of watching reels is no longer limited to big cities only. Even in rural areas, people are watching short video content in large numbers.

The increasing penetration of smartphones and internet has reduced the distance between village and city to a great extent. This is why today social media trends are rapidly reaching every part of the country.

The digital world is changing

According to experts, the impact of short video content will increase further in the coming years. The role of reels is becoming stronger in many areas like entertainment, education, fitness, fashion and online shopping. This is the reason why today reels have become an important medium in understanding the digital behavior of Indian users.