Months after Ratan Tata’s death, Noel Tata partners with…, to bring this brand in India, challenge for Mukesh Ambani, Isha Ambani

This strategic partnership Of Tata CLiQ is expected to reinforce Guess Jeans’ presence in India while strengthening CLiQ’s position as a preferred destination for premium global fashion brands.

Tata CLiQ has announced an exclusive partnership with the American lifestyle brand Guess to introduce Guess Jeans in India. This collaboration aims to strengthen the presence of Guess Jeans across the country through both physical stores and Tata CLiQ’s digital platform, reported Times of India. The partnership reflects a shared commitment to providing Indian consumers with trendy merchandise and an innovative shopping experience.

Tata CLiQ CEO On New Partnership

“At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of Guess Jeans for their India launch,” said Gopal Asthana, CEO of Tata CLiQ.

“With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”

Guess On Collaboration With Tata CLiQ

Nicolai Marciano, Chief New Business Development Officer at Guess Inc., highlighted the brand’s growth ambitions, stating, “As the next step in our global growth initiative for Guess Jeans, we anticipate a rapidly expanding and prosperous partnership with Tata CLiQ, part of the Tata Group in India.”

Tata CLiQ Ownership

Tata CLiQ, an online shopping portal specializing in fashion and lifestyle products for men, women, and children, operates under Tata Digital, a private company owned by Tata Sons. Tata UniStore Limited (TUL) oversees the e-commerce platform, which is part of the diversified Tata Group.

As of October 2024, Tata Trusts held a 66% stake in Tata Sons, with Noel N. Tata serving as chairman of the Trusts. The Trusts comprise the Sir Ratan Tata Trust and Allied Trusts, as well as the Sir Dorabji Tata Trust and Allied Trusts.

Tata VS Ambani

Isha Ambani is the Executive Director of Reliance Retail Ventures Limited (RRVL). She is credited with the rapid expansion of Reliance Retail. Reliance Retail has already partnered with various international brands to bring it in India. Now Tata CLiQ new collaboration can poise major challenge for Ambani’s business in Retail sector.