Mukesh Ambani, Isha Ambani make BIG move, after Shein bring this popular brand to India, its products are…,

After leading the partnership between Reliance Retail and Shein, the Chinese fast-fashion brand back to India, now Reliance Retail partnered with K-Beauty brand.

TIRTIR, the renowned Korean beauty brand, has officially entered the Indian offline retail market in partnership with Reliance Retail’s Tira stores. This exciting debut brings TIRTIR’s popular range of skincare and makeup products closer to Indian beauty enthusiasts who have long admired K-beauty innovations.

Among its standout offerings is the Mask Fit Red Cushion Foundation, celebrated for its inclusivity with an impressive 30-shade range that caters to diverse skin tones, a rarity in many markets. This product has become a global favorite for its lightweight, flawless finish and long-lasting coverage.

Famous products from TIRTIR include:

Milk Skin Toner: A deeply hydrating and refreshing skincare essential.

Ceramic Milk Ampoule: A premium nourishing formula that strengthens the skin barrier while enhancing radiance.

Mask Fit Makeup Fixer: A powerful setting spray designed to keep makeup fresh, radiant, and intact throughout the day.

Indian customers can now explore TIRTIR’s offerings at select Tira stores and the Tira app. Offline availability includes:

Mumbai: Jio World Drive, Infiniti Mall (Andheri and Malad)

Delhi: DLF Avenue, Vasant Kunj

Bengaluru: Mall of Asia

TIRTIR’s entry into India is set to delight beauty lovers with its innovative formulations, premium quality, and commitment to inclusivity.

Reliance Retail Other Partnerships

This is not the first partnership of Reliance Retail, they have also partnered with ASOS and Shein to bring trendy fashion products to the Indian market. They have also partnered with a Chinese fast-fashion brand, Shein. The partnership will allow Shein to compete with local brands like Zudio and Myntra. Shein was previously banned in India in 2020 due to escalating tensions over the India-China border dispute.

Mukesh Ambani and his daughter Isha Ambani have worked together to use AI technology to enhance the experience of customers at Reliance Retail. Reliance Retail is India’s largest retailer.

The flagship store of Tira, Reliance Retail’s luxury beauty retail chain, features a curated selection of global beauty brands. Tira also offers personalized services.