In a pre-seed funding round, nail care firm Nailinit raised between ₹2.5 crore and ₹3 crore, which is a significant early milestone in the company’s development. A well-known group of angel investors participated in the round, which was co-led by Gruhas Collective Consumer Fund and Marsshot VC.
Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Venus Dhuria, Amishi Parasrampuria, and Shashank Kumar are some of the supporters. Early faith in the brand’s vision within India’s growing beauty and personal care sector is indicated by the combination of venture finance and founder-led support.
Credits: Indian Retailer
Doubling Down on Quick Commerce and D2C
With new funding, Nailinit is concentrating on expanding its distribution network through direct-to-consumer (D2C) and fast commerce channels. Where it is already available, the company intends to expand its presence on top quick delivery platforms like Zepto and Blinkit. In order to increase its presence in the rapidly increasing instant delivery environment, it also plans to launch on Instamart.
Nailinit’s availability on Amazon allows it to reach a large internet client base in addition to facilitating speedy commerce. Whether through direct channels, rapid delivery applications, or marketplaces, an omnichannel strategy aims to reach customers wherever they purchase.
The emphasis on accessibility reflects a wider shift in beauty retail, where convenience and speed are becoming key decision-making factors for consumers. By positioning itself strongly across digital touchpoints, Nailinit is aiming to become a go-to option for everyday nail care needs.
Investing in Product Innovation and Brand Building
Beyond distribution, the startup plans to allocate capital toward product development and community-driven brand building. Nailinit is operating in a segment that sees high-frequency usage but remains relatively under-branded in India. This presents an opportunity to create differentiated offerings tailored to evolving consumer preferences.
The company is betting on innovation within the nail care category—introducing products that align with modern aesthetics, ease of use, and self-expression. As beauty consumers increasingly seek curated, trend-forward options, Nailinit is looking to position itself at the intersection of functionality and style.
At the same time, it plans to build a strong brand identity through storytelling and digital engagement. Rather than competing solely on price or availability, the company is aiming to create emotional resonance with its audience.
Founders Eye an Under-Branded Opportunity
Founded by Tanishq Ambegaokar and Shubham Singhal, Nailinit was created to address what the founders saw as a gap in India’s nail care market. Despite frequent usage, the category has historically lacked strong, youth-focused brands that combine product innovation with cultural relevance.
The founders are positioning Nailinit as more than just a nail care label. Their ambition is to build a platform that connects nail care with personal style, self-expression, and digital culture. This approach mirrors broader trends in the beauty industry, where community engagement and content-native strategies play a central role in customer acquisition and retention.
By combining product development with cultural storytelling, the startup aims to resonate with younger, digitally engaged consumers who value authenticity and relatability.
A Community-Led Alternative to Salon Dependency
Additionally, Nailinit presents its products as an easy substitute for lengthy salon sessions. The brand is making nail care routines easier for customers who choose at-home solutions by guaranteeing easy access through online marketplaces and rapid commerce platforms.
The company’s community-led and content-native approach aims to demystify and increase accessibility to nail care. Nailinit wants to build a devoted following of customers who view the brand as an integral part of their lifestyle rather than only a transactional purchase through social interaction, tutorials, and digital engagement.
Credits: Free Press Journal
Building for the Long Term
Even though Nailinit is still in its infancy, the pre-seed round provides it with the capital runway to test, grow, and improve its stance in the cutthroat world of beauty. The startup is adopting a methodical strategy, concentrating on consistent distribution growth, product innovation, and brand equity, with the support of venture capital and seasoned entrepreneurs.
Nailinit is striving to become a well-known and reliable brand in the nail care industry as the beauty and personal care market in India develops. The brand is laying the groundwork for long-term success in an increasingly dynamic industry with its rapid commerce momentum, omnichannel presence, and community-driven mindset.
Comments are closed.