The event took place at the project’s Sales Gallery on Tran Van Tra Street in the Phu My Hung urban area, starting at 8 a.m. Only buyers who had previously made reservations were allowed to participate. Attendees placed ballots into a box, and those drawn earlier were given priority to choose apartments and complete purchase procedures.
Customers line up at Phu My Hung Harmonie sale event in the morning of March 14, 2026. Photo by Read/Quynh Tran |
Although the event was scheduled to begin at 8 a.m., many residents and investors arrived about two hours earlier to complete check-in procedures. According to observations by Read, some buyers from the former Binh Duong area left home as early as 3-4 a.m. and traveled with family members to attend the event.
According to the developer, Phu My Hung, the project had received more than 1,500 reservations since its launch, more than 2.5 times the number of units offered in the first sales phase. Some buyers registered to purchase two or more apartments, while others made reservations as family groups. In certain cases, buyers reserved multiple units on the same floor to increase their chances of securing a preferred apartment during the drawing session.
The developer said the project recorded the highest number of reservations within four week in the company’s sales history, surpassing the record previously set by the Sky Garden 3 project during its first launch in 2008.
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Thousands of people attend Phu My Hung Harmonie sale event on March 14, 2026. Photo by Read/Quynh Tran |
From 8 a.m., the developer’s representatives began the drawing process in multiple rounds. Applause filled the hall as names were announced. Those given early priority celebrated with family members before moving to the product selection area.
By around 1 p.m., nearly all units released in the first sales phase had been purchased.
According to Truong Quoc Hung, deputy CEO of Phu My Hung, the market’s response to the Harmonie project reflects demand for high-quality housing at reasonable prices. He added that the strong reception would encourage the developer to expand similar projects to other localities in the future.
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Customers enter the apartment selection area at Phu My Hung Harmonie sale event on March 14, 2026. Photo by Read/Quynh Tran |
Harmonie is being developed on a two-hectare site in Chanh Hiep Ward, Ho Chi Minh City, formerly part of Binh Duong Province. The project is located near major transport routes such as Vo Van Kiet Boulevard and the My Phuoc-Tan Van corridor. From this location, residents can access nearby industrial parks including VSIP I and VSIP II, as well as production and technology hubs in the region.
According to a representative of Phu My Hung, the project targets experts and young families working in the northern area of Ho Chi Minh City.
“We are seeing rising demand for high-quality housing in this area, particularly from experts and highly skilled workers at nearby industrial parks and technology centers,” the representative said.
Under the master plan, the development will include five towers ranging from 32 to 34 floors, offering a total of 1,490 apartments and 23 commercial service units located in the podium area. The towers are arranged around the site, forming a central green space with amenities such as a swimming pool, sports facilities, walking paths and community spaces.
This inward-oriented layout is designed to enhance natural ventilation, expand landscaped areas and create shared spaces for residents.
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Rendering of Phu My Hung Harmonie apartments. Photo courtesy of Phu My Hung |
In addition to its planning features, Harmonie is being developed using standards similar to those applied in previous Phu My Hung projects, including integrated internal amenities, property management services and coordinated landscaping.
During the first sales phase, the developer introduced several financial policies, including interest support for bank loans, a grace period on principal payments until the expected handover in 2028, and a payment schedule based on construction progress. According to the company, these policies are intended to help buyers reduce financial pressure in the early stages.
Following the March 14 event, Phu My Hung said it will continue monitoring market demand to plan upcoming sales phases of the project.
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