Launch New Flavours of Popcorn

Launch New Flavours of Popcorn: India's leading snack brand 4700 BC and the world's leading streaming service Netflix have come together for a special partnership that will add to the fun of entertainment. This partnership has been done to promote the popcorn category, which is the fastest growing western snack in India. This special launch event was headed by famous Bollywood filmmaker and cultural icon Karan Johar. Along with this, famous TV faces Karan Wahi and Karanvir Bohra were also a part of this event. They introduced two new flavors of popcorn Sweet & Salty and Cheese & Caramel, which will double the fun of snacking while enjoying Netflix content.

Also read: 5 amazing Hindi OTT shows that will make your entertainment moments special

Designed keeping in mind the preferences of consumers

Customers will be able to buy easily

The Sweet & Salty Popcorn flavour is the world-famous kettle popcorn with a perfect balance of sweetness and mildly salty sea salt. The Cheese & Caramel flavour combines 4700 BC’s signature Cheddar Cheese with Himalayan Salt Caramel flavour. These products are available across all leading retail stores, e-commerce platforms, Q-commerce and 4700 BC website where consumers can easily purchase them.

The fun of entertainment will be doubled

Speaking at the launch event, Karan Johar said, “For those who love good cinema and good food, 4700 BC and Netflix are a perfect pairing. It ensures that every time you sit down to watch something, it will be a memorable experience. This partnership is a perfect blend of entertainment and premium snacks. I am extremely happy to be a part of this, where every moment and every bite is made special.”

Expressing her excitement, Purnima Sharma, Head – Marketing Partnerships, Netflix India said, “Snacking has always been a common choice for people while they consume content. This special edition 4700 BC Popcorn adds to the fun of Netflix’s amazing entertainment. Now people can enjoy a better snacking experience while watching movies and series from the comfort of their homes. Unique content needs unique snacks and this partnership is doing just that.”

This partnership is being considered as a major milestone from the brand partnership perspective, setting a new standard for home entertainment. The theme of this campaign is “Most of the fun comes together,” which will be shown on multiple platforms. In fact, viewers are being invited to enjoy this wonderful combination of 4700 BC and Netflix.