The 32,000 sq. ft. facility will oversee the generation of visual effects and generative virtual effects for Eyeline’s global production network
The company said the studio will also support work in virtual production and next-generation production technologies, while also tapping into India’s growing pool of animation talent
With this, Hyderabad will become the fifth global location for Eyeline Studios, joining existing centres in Los Angeles, Vancouver, Seoul and London
With an eye on building a deeper animation and visual effects ecosystem in India, streaming giant Netflix today announced the launch of its production and innovation studio, Eyeline Studios, in Hyderabad.
The 32,000 sq. ft. facility will operate on a hybrid cloud infrastructure and will oversee the generation of visual effects and generative virtual effects for Eyeline’s global production network.
The company said the studio will also support work in virtual production and next-generation production technologies, while also tapping into India’s growing pool of VFX and animation talent. The move is part of Netflix’s broader strategy to expand its global production infrastructure.
With this, Hyderabad will become the fifth global location for Eyeline Studios, joining existing centres in Los Angeles, Vancouver, Seoul and London. The company said the Indian unit will contribute to global film and show production.
The launch event was attended by Telangana chief minister Revanth Reddy, senior government officials and actor-producer Rana Daggubati.
“…. This partnership reflects our shared ambition to build globally relevant creative ecosystems, and I am confident that Eyeline’s presence will further strengthen Hyderabad’s position as a leading hub for film, technology and the AVGC (animation, visual effects, gaming and comics) sector…,” said Reddy.
Eyeline Studios CEO Jeff Shapiro said that India already plays a key role in global visual effects because of the scale and depth of the country’s technical and creative talent. He added that Hyderabad stood out due to its technology base and strong film culture.
The move reflects growing global interest in India’s AVGC sector. With increasing policy focus on skilling and digital production, several global studios have expanded or set up operations in India in recent years.
On top of this, the Budget 2026–27 allocated ₹250 Cr to boost the sector, proposing the creation of 15,500 content creator labs in schools and colleges across the country. The move aims to prepare for a projected demand of 20 Lakh AVGC professionals in the country by 2030.
Meanwhile, by setting up the Hyderabad facility, Netflix is looking to build long-term capabilities in production technology while integrating Indian talent more deeply into global entertainment production workflows.
On the financial front, the streaming giant’s India arm saw its net profit surge 49% to INR 52.4 Cr in FY24 from INR 35 Cr in the previous fiscal year. Meanwhile, the company’s revenue rose to INR 2,845.7 Cr, up 28.5% from INR 2,228 Cr in FY23.
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