New Delhi: India’s mega thought fest, the News9 Global Summit will start in Stuttgart, Germany from November 21, 2024, until November 23, 2024. The platform will bring forth the best of minds, led by Prime Minister Narendra Modi, to the people of India and Germany, exploring connections and insights that can help the countries come closer to reap wider mutual benefits.
PM Modi will deliver the keynote address of TV9 Group’s flagship event. With his eyes trained on making India the world’s third-largest economy, PM Modi in his third term has given the slogan for a Viksit Bharat, making India the global bright spot for years to come. TV9 Group MD Barun Das underlined the connections between India and Germany which go deeper to a spiritual level, beyond trade and commerce.
What Gen-Z consumers want: Ananya Birla to the rescue
Gen-Z consumers are the focus area for brands across legacies and startups. While they are price-conscious their choices are not price-centric. While they know their brands, they are not closed to the idea of trying newer brands. It is this conundrum, that brands are dealing with as they navigate the new world. while they cannot expect loyalty, brands can tailor their products to reflect the values that Genz-Z care about.
More than broad-based advertising, it is brands about walking their talk. It is against this backdrop that Aditya Birla Group director and Svatantra Microfin chair Ananya Birla will shed light on what goes on inside the mind of a Gen-Z consumer.
The session will especially hold importance for the 2,000 German companies already present in India which have invested nearly $15 billion in the country since the year 2000. The 3-day flagship event will take place at the MHP Arena in Stuttgart a state-of-the-art stadium which will convene India and Germany’s brightest minds from politics, business, civil society, sport and entertainment on one platform.
Comments are closed.