Now the hassle of return after ordering clothes is over – Google brings virtual trial room

By Samira Vishwas On Dec 5, 2025

Amidst the rapidly increasing trend of online shopping, the biggest problem of consumers has been that it was almost impossible to guess how the garment seen on the screen would actually look on them. Due to this, a large number of people were forced to return the clothes after ordering them if they did not like the fitting or the look. This cycle of returns not only tested customers’ time and patience, but also imposed huge logistics costs on e-commerce companies. To solve this challenge, Google has introduced a new feature – ‘Try It On’, which has the potential to completely change the online shopping experience.

New era of digital trial room

Google’s ‘Try It On’ feature virtually works like a digital trial room. Under this, after choosing the garment of their choice, users can try it on models with different body structures, skin colors and physiques. This technology is based on a combination of advanced AI and visual rendering, which is able to realistically represent even the smallest details like folds, fit and stretch of the fabric.

Experts believe that this technology will help customers make better decisions than ever before, as they will now have a clear understanding of how the garment will look before making a purchase.

Game changer step for e-commerce

Online shopping platforms have been looking for solutions to reduce return rates for a long time. According to statistics, returns in fashion category are highest compared to other products. This feature of Google can reduce this problem to a great extent.

This feature will also give brands and retailers an opportunity to present their products in a better way. This technology is many times faster, cheaper and provides a more realistic experience than traditional model photography. With this, even small brands will be able to survive in the competition.

Convenient for customers, affordable for brands

Customers no longer have to guess the size or wonder—“How will this look on me?” You will get rid of dilemmas like “Will this color suit my skin tone or not?” At the same time, brands will get relief from problems like heavy return costs, packaging, reverse logistics and product damage.

Technical analysts believe that as this feature is implemented globally, it could completely change the way shopping is done in the online fashion industry. This is being considered a big step towards digital avatar and 3D trial.

Expect more new features in the future

Google has indicated that in the future, users may also be provided the facility to create personalized avatars according to their body measurements. If this feature is implemented, consumers will get the same experiential glimpse as going directly to the trial room in a store.

This upgrade for the online fashion industry will not only increase customer confidence but will also play a vital role in making the entire shopping process accurate, transparent and convenient.