Ola Electric Launches 'Network Partner Programme': Aiming to increase the reach of e-scooters in small cities

Ola Electric on Thursday announced the launch of its 'Network Partner Programme' in the Indian market. The program aims to expand the network to smaller cities in the country, so as to promote the adoption of electric scooters even outside the metros. Under this programme, the company has onboarded 625 partners to expand its sales reach across India. Ola Electric has set a target of 1,000 partners before this year's festive season. Furthermore, the company claims that it will expand its network to include 10,000 partners in sales and service by the end of 2025.

Currently Ola Electric has around 800 stores, which are owned by the company. With the Network Partner Program this number will increase to 1,800 touchpoints. The company has further said that it also plans to sell its upcoming electric motorcycle Roadster through new dealerships.

Currently the brand is working on D2C model, which is a direct-to-consumer model. Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said that the Network Partner Program will further enhance the benefits of our D2C network.

Ola Electric has 6 models in its current lineup. The S1 Pro and S1 Air respectively are priced at Rs. 1,34,999 and Rs. Is 1,07,499. Next is the S1 X+, which is more affordable, as it is priced at Rs. 89,999. S1